How Zynga Changed FarmVille for the iPhone
As promised earlier this month, the social gaming world’s biggest hit, FarmVille, has gone live on the iPhone. The release is notable because few social game developers have released their games for mobile devices; FarmVille’s developer Zynga, notably, has focused almost entirely on the web since giving up on releasing iPhone versions in the middle of last year.
At the same time, the news may seem a bit boring, since what has reached the iPhone is pretty much the same game that we’ve all known and loved (or hated) for a year: it’s just FarmVille. For now, Zynga is treating the iPhone as a mobile accessory to Facebook, with a core experience that should remain unchanged. The music, art and other key identifiers seem much the same.
That’s not to say there haven’t been changes. They’re just fairly subtle. Other social game developers, though, should be watching carefully to see what Zynga has done with the iPhone’s more limited screen real estate. We set the two versions side by side to get a better look:

There is one major, immediately noticeable change: the farmer character has been removed entirely. This makes sense, given the larger potential for mistakes when using a finger to navigate the game UI. In general, the game is more difficult to use on the iPhone versus using a mouse.
No moving, animated farmer also means less data to load, a point that we’ll return to below.
Another extremely noticeable change is that the empty field in the iPhone version is much more textured than the web version. The new grass ends up looking more like an overgrown meadow than the manicured golf course of FarmVille on Facebook, but it also helps distinguish what you’re looking at on the smaller screen.
Moving on to UI elements, the iPhone version has removed more than it has added. Gone are the sound options; the player can simply change the volume on their iPhone. The currency and point bars remain, but Zynga has moved the “Add Coins & Cash” element, and replaced the player’s name box with a logo in the upper right hand corner that leads to Zynga’s older iPhone titles. Other elements on the side have been removed.
At the bottom of the screen, the cutting got even more intense. The friend bar doesn’t automatically load — it instead scrolls out from the icon on the bottom left. On the bottom right, the various tools, the market, sharing buttons, options and the option to buy virtual currency have all been compressed into a single box, while gifting gets its own box.
That’s mostly it, for the main screen. Other features have visibly changed, like the animal animations, seem as good or better on the iPhone version as compared to the web version.
Some of the changes have probably been inspired by the lower bandwidth of mobile devices, which as we mention above, is probably partially responsible for the farmer character’s loss. The “Loading” icon is a common sight as you use FarmVille on the iPhone, making some parts of the game — like the gifting screen, seen below — less usable.

A final point is that FarmVille’s iPhone version continues a Zynga habit, begun several months ago, of gathering player data for itself rather than working solely through Facebook. When you first sign in, for instance, FarmVille asks for an email address — and doesn’t give an option for Facebook sign-in.
Once your email is entered, the game then offers Facebook access. This is obviously necessary for players to find their old farm and their friends; but when it comes time to hook up with Facebook friends, Zynga makes the option of using your mobile contacts equally prominent.

We’ll keep an eye on both FarmVille’s iPhone and web versions to see how well they do following the release. For now, the web version is down to 63,892,960 players from highs of over 80 million, according to AppData.














June 24th, 2010 at 6:59 am
How about finish promoting Frontierville? Farmville is so last year. But seriously, they just spent a ton of money to promote bad anime for the Oregon Trail, and now they have decided to back track to promote a Farmville app. This doesn’t make any sense, kind of like my last sentence. They should really promote Frontierville by releasing it on an iPhone version. Stop making sense.
http://generationnerd.weltbranding.com/ or check out this facebook page for more neighbors http://www.facebook.com/#!/pages/Frontierville-Neighbor-Roundup/128225800541232?ref=ts
June 24th, 2010 at 7:57 am
The Farmville participation has probably declined by 12 million because the system freezes up so often due to the pop ups. In addition, there appear to be many glitches. Zynga needs to focus on the operations piece instead of adding more things to the game. The game is a fun distraction for many working people and all of the loading issues have taken some of the fun away. Not to mention, that sometimes people don’t have an hours worth of time to simply check their farm.
June 25th, 2010 at 12:58 am
Guys,
you’ve missed potentially the most important difference: the payment model. How does it work on iPhone given Apple’s prohibition of premium virtual currencies?
June 25th, 2010 at 1:22 pm
[...] eltér az eredetitől, például nem látszik a tanyagazda karaktere (mert megzavarta volna az első tesztek [4] szerint amúgy is nehézkes érintőkijelzős irányítást), egyes textúrák mások, és picit [...]
June 27th, 2010 at 11:34 am
Folks keep acting like it’s the same game, but it’s not. People play for the bonuses, mystery eggs, Tuscan wedding, barn raising, adoptable surprises. None of this works on iPhone. It’s all about crops, YAWN.
June 28th, 2010 at 6:52 am
I’m still trying to figure out what that red circle with the number in it means on the FV icon on the iphone.
July 23rd, 2010 at 7:01 am
[...] Farming games may have saturated the Facebook platform, but the iPhone has seen considerably fewer. Obviously, that doesn’t mean they don’t exist, as Farm Story is just one of several examples. Developed by TeamLava, this older title has been recently updated with a few new social mechanics, which appears to have been enough to briefly push it above FarmVille on iPhone. [...]
September 28th, 2010 at 3:37 pm
[...] mid-July we took a look at Ngmoco’s mobile FarmVille competitor, We Farm, and noted the announcement of another coming title to the We series: We City. [...]
November 8th, 2010 at 6:45 pm
Zynga will milk as much money as they can out of farmville and when the numbers drop below a certin point, they’ll abandon it and start promoting something else.
Most people never knew or have completely forgotten about Mafia Wars on MySpace. That was the biggest app on the entire internet and then… they just abandoned it. People were still playing it like crazy and it was being updated weekley. They didn’t want anyone to stop putting money into it before they ditched it in the middle of the night.
Google the name Alisher Usmanov. Zynga is one of the seediest companies on the planet right now.