Comments on: LOLapps to Stop Making Branded Games, Start Using Facebook Credits Exclusively

By: LOLApps Expands Ravenwood Fair, Plans New Title, Shutters Other Games

LOLApps Expands Ravenwood Fair, Plans New Title, Shutters Other Games — Wed, 23 Mar 2011 17:53:34 +0000

[...] shifted from simple quiz-style apps to branded games to its own in-house games, Lolapps has found its place on social platforms. Now, it’s killing off its other titles to [...]

By: Quora

Quora — Tue, 19 Oct 2010 17:23:50 +0000

Does LOLapps use Facebook credits in its games?…

Yes, and they are pretty satisfied with them. (http://www.insidesocialgames.com/2010/06/18/lolapps-to-stop-making-branded-games-start-using-facebook-credits-exclusively/) “It’s a big move, but Sethi says that he’s been satisfied so far with Credits. …

By: Zynga Switches to Exclusively Use Credits in Its Facebook Games

Zynga Switches to Exclusively Use Credits in Its Facebook Games — Wed, 08 Sep 2010 16:28:06 +0000

[...] list doesn’t end there — mid-sized companies like Lolapps and Wooga have also told us they’re using Credits, and it appears that a large portion of [...]

By: Wooga Becomes the Fourth Large Developer to Use Facebook Credits Exclusively

Wooga Becomes the Fourth Large Developer to Use Facebook Credits Exclusively — Fri, 23 Jul 2010 16:12:53 +0000

[...] the company officially announced a new contract with Facebook this Wednesday. Before RockYou, we reported the switch by LOLapps, which is known for both games and quizzes. Along with CrowdStar, Credits’ biggest [...]

By: RockYou Also Signs on to Exclusive Five-Year Deal for Facebook Credits

RockYou Also Signs on to Exclusive Five-Year Deal for Facebook Credits — Thu, 22 Jul 2010 16:05:49 +0000

[...] Facebook intends for Credits to get more users buying more virtual goods on third party applications than they have through third party payment options. It is experimenting with a variety of promotions to help spur the currency along, including giveaways, and special advertising for third-party developers who adopt it — also signing up other developers to exclusive five-year deals, including CrowdStar and Lolapps. [...]

By: Facebook offering FREE Credits

Facebook offering FREE Credits — Fri, 16 Jul 2010 14:38:21 +0000

[...] meeting with developers to try to get them to use their virtual currency. Facebook has CrowdStar, LOLapps and RockYou using Credits exclusively in their games. Zynga, the creator of the most popular social [...]

By: RockYou: The Latest Big Developer Planning to Use Facebook Credits Exclusively

RockYou: The Latest Big Developer Planning to Use Facebook Credits Exclusively — Tue, 13 Jul 2010 21:59:05 +0000

[...] exclusively use its virtual currency, Credits, in their applications. So far, it has CrowdStar and LOLapps using Credits exclusively as the direct payment method, with rivals like Zynga participating but [...]

By: Malaysia’s MOL to Provide the Latest Payment Option for Buying Facebook Credits

Thu, 08 Jul 2010 16:12:39 +0000

[...] it make money from its international user base, even as it signs up more developers to exclusive contracts and experimental trials. While developers are unhappy about the 30% fee that Facebook takes out of [...]

By: Margaret Wallace

Margaret Wallace — Sun, 27 Jun 2010 16:31:14 +0000

Well, I guess it’s a matter of picking a strategy and executing well and I can see the reasoning behind the decision to not deal with branded games, especially in combination with an exclusive move to Facebook Credits. Working in original IP only is definitely a tried and true approach — if you have the mojo to make (or at least be able to identify and acquire) the winning IP and enough distribution muscle to back it up.

Success or failure in going with a full or partial branded game strategy may be a bit more nuanced, though:

* Have you chosen the right brand for the platform and its audience?
* Do you have the right partner? How much will they be involved? Is that a good or a bad thing?
* Is the overall implementation sound? Is it a blow-out entertainment experience or would this title not perform well, whether it had a brand attached to it or not?

Branded games do get a bad rap, often much deserved. However, I think it’s possible for companies to successfully execute on having branded games in the mix in a way that makes it worth their time, both in terms facilitating growth and delivering on any potential upside.

By: LOLapps Stops Making Branded Games, Focuses On Original Titles | Frisky Mongoose

Sun, 20 Jun 2010 13:41:07 +0000

[...] brands, like the Dante’s Inferno tie-in game they launched with EA in December. According to Inside Social Games, the company is now moving away from branded [...]