AdParlor Releases Whitepaper on Application Installs — A new whitepaper from adParlor (Purchasing Facebook Application Installs) was released early this past week that contains metrics and useful insights regarding Click Through Rates, Conversion Rates, Cost Per Install, as well as interesting facts and quotes from a number of big Facebook developers.

Here’s one interesting quote from Zynga: “Once you’ve acquired the majority of early adopters, CPIs in a particular market can increase by 3-5x from Day 1 CPI!” Another factoid includes the top six factors that influence CPI pricing on Facebook Ads: country targeted, creativity, target market, flow from click to conversion, application saturation, and market conditions, with the last capable of modifying a CPI rate up to 40%.

Danal Partners with Marquee Names in Online Gaming – eCommerce firm Danal, Inc. is launching the BilltoMobile service for partners across the US, granting their users a means to make online gaming purchases through their mobile phone accounts. Among the partners are Nexon American, NHN, Perfect World, Ntreev, YNK Interactive, Fantage, Cyberstep, Gravity, Three Rings, Global Tongue, KBS World, MMOABC, Onnet, Planet Cazmo, Ray Flame, Thebroth.com, Uforia, Xivio, and Gamepot USA.

Fortumo Launches In-App Payments for Android – Android applications are getting a new way to monetize this week, as mobile payments provider Fortumo launches its own in-app payments for Android developers in Europe, Asia, and the US. Competitors Boku and Zong both launched Android platforms last week.

Ubisoft Announces Digital Game Publishing Business – Former Microsoft game maker Chris Early has become the executive in charge of French developer Ubisoft‘s new digital game publishing business, according to VentureBeat, where he will focus on operating games as an online service, as well as create apps and games for Facebook, the iPhone and other connected platforms. The ultimate goal is to launch these games on the digital platforms in tandem with an intellectual property’s release on the more hardcore gaming systems.

Ubisoft has already been behind at least four Facebook titles we’re aware of, including Vineyard Country, Castle & Co, and TickTock.

Simulating Application Growth – Here’s a cool new toy from Jon Radoff: as the social market for games is always fluctuating, he has created a cohesive spreadsheet that allows users to dynamically manipulate a number of variables to that will simulate your application’s growth; variables such as the “k-Factor” (essentially how viral it is), average time to spread, and average time a user remains a customer.

[image via Radoff.com]

Mobile Advertisement Threatened on iPhone – Monday, Apple proposed its latest developer terms, which could drastically hinder monetization and consumer experiences on the iPhone. If enforced, these terms would prohibit companies with competing mobile technologies as well as anyone whose primary business is not mobile ads from providing ad services on the Apple device. This includes major players such as Google and AdMob.

Playdom Plans to Localize in Europe – Successful social games developer Playdom is seeking to break into the European market by creating localized renditions of some of its top titles (i.e. Mobsters and new title Big City Life) in French, Italian, German, and Spanish.

Mopay Now Available in Central & South America – Mobile payment provider Mopay is expanding its mobile phone payment platform. The service is adding options to buy virtual goods and services in 18 new countries in both Central and South America, including Brazil, Argentina, Mexico, and Chile.

MySpace Launches World Cup Profile – The World Cup is underway, and now users will be able access the MySpace, World Cup Profile page. From the page, users will be able to view video feeds, watch live games, see real time tweets about the World Cup, and even sign a petition to bring the World Cup to the United States.

Super Rewards Creates “User Feedback Loop” – In the ongoing quest to better monetize advertisements and offers for social game players, Super Rewards has launched a new customization feature dubbed the User Feedback Loop. The new toy will allow players to provide instant feedback one which ad offers interest them the most. Conversely, they can also remove offers just as easily, thus gradually customizing their offer walls to show only their preferred ads.