Inside Social Games

In Facebook’s latest move to promote Credits, its virtual currency, the company has created a Page for the product. That isn’t especially interesting, as the company has individual Pages for many of its other products.

What’s more interesting is how the company is using the Page. One way is that it’s showing off third-party apps that use the virtual currency. Facebook has also promoted games that use Credits elsewhere, like in its Apps and Games Dashboard, but this in-house promotion is another way for apps (especially small ones) to get noticed.

And Facebook has also included a very broad definition of what Credits is, on the Page: “The fastest and easiest way to pay for digital goods and services.” That sounds less like a virtual currency for buying virtual goods in social games on Facebook, and more like iTunes.