Playdom Buys Branded Social Game Developer Merscom

Playdom has by far the most acquisitions so far this year among all social gaming companies, today announcing it has bought established branded game developer Merscom for an undisclosed amount.

The company previously bought Argentinean Facebook game developer Three Melons, and invested $5 million in another developer from that country, MetroGames. Today’s announcement suggests Playdom is getting serious about branded social games.  The move could put it in more direct competition with other branded game developers, like LOLapps, bringing its big team, distribution, and cash-flow to bear.

Chapel Hill, North Carolina-based Merscom has been around for 16 years, but it has been also getting in to Facebook lately, launching a relatively successful promotional tower defense-style app for “The Crazies.” From the press release today:

Founders Kirk Owen and Lloyd Melnick and their team of over 20 producers, designers, artists and engineers will lead Playdom’s efforts to partner with artists, entertainment companies and other IP holders to co-develop the next generation of social games.

“We believe that brands matter and that over time, as the social gaming industry matures, games which incorporate content from popular culture and widely respected brands will garner larger market share than those without it,” says John Pleasants, Playdom’s CEO. “Merscom has 16 years experience working with content owners and we intend to call on this experience as we move into this promising area of our industry.”

The release also says that Merscom is currently developing games for Sea World, Purina, National Geographic and NBC Universal, so perhaps we’ll see Playdom promoting those games shortly?

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

2 Responses to “Playdom Buys Branded Social Game Developer Merscom”

  1. azam says:

    Interesting. I think it’s more about the relationships these people have.

    I could see Playdom creating branded mini-games and integrating cleverly within its current games (not lounging on an offer wall) and become the innovative leader in that space working directly with the brands the way Gwallet does.

  2. Quora says:

    How many companies will Playdom acquire in 2010?…

    Latest: http://www.insidesocialgames.com/2010/04/26/playdom-buys-branded-game-developer-merscom/.   This is a follow-up question to Why did Playdom invest $5 million in MetroGames instead of alternatives like existing and new products?….

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us