Comments on: Inside Social Apps 2010: Mark Pincus Keynote on Growing the Social Gaming Industry http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/ Tracking Innovation at the Convergence of Games and Social Platforms Fri, 10 Feb 2012 21:17:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Inspiration from Jonathan Briggs /  Raiha http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-24151 Inspiration from Jonathan Briggs /  Raiha Tue, 31 Aug 2010 21:03:41 +0000 http://www.insidesocialgames.com/?p=12978#comment-24151 [...] service, location, and e-commerce solution. (A topic which Zynga founder Mark Pincus discusses in more detail as an “app [...] [...] service, location, and e-commerce solution. (A topic which Zynga founder Mark Pincus discusses in more detail as an “app [...]

]]> By: SOCIAL SHORT-CUTS: Spring 2010 Industry Conference Highlights « Social Gold | Virtual Currency. Real Commerce. http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-17019 SOCIAL SHORT-CUTS: Spring 2010 Industry Conference Highlights « Social Gold | Virtual Currency. Real Commerce. Mon, 07 Jun 2010 20:56:17 +0000 http://www.insidesocialgames.com/?p=12978#comment-17019 [...] Pincus (Zynga) keynote at ISA: play, invest, [...] [...] Pincus (Zynga) keynote at ISA: play, invest, [...]

]]> By: Inside Social Apps 2010 – Conference Wrap Up | Rita Turkowski's Blog http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-15897 Inside Social Apps 2010 – Conference Wrap Up | Rita Turkowski's Blog Tue, 18 May 2010 00:43:09 +0000 http://www.insidesocialgames.com/?p=12978#comment-15897 [...] After lunch we were treated to a lively keynote from Mark Pincus of Zynga. [...] [...] After lunch we were treated to a lively keynote from Mark Pincus of Zynga. [...]

]]> By: Inside Social Apps 2010 Roundup of Media Coverage http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-15033 Inside Social Apps 2010 Roundup of Media Coverage Mon, 26 Apr 2010 21:12:14 +0000 http://www.insidesocialgames.com/?p=12978#comment-15033 [...] Inside Social Apps 2010: Mark Pincus Keynote on Growing the Social Gaming Industry [...] [...] Inside Social Apps 2010: Mark Pincus Keynote on Growing the Social Gaming Industry [...]

]]> By: Inside Social Apps 2010 Roundup of Press and Twitter Coverage http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-15029 Inside Social Apps 2010 Roundup of Press and Twitter Coverage Mon, 26 Apr 2010 21:06:09 +0000 http://www.insidesocialgames.com/?p=12978#comment-15029 [...] Inside Social Apps 2010: Mark Pincus Keynote on Growing the Social Gaming Industry [...] [...] Inside Social Apps 2010: Mark Pincus Keynote on Growing the Social Gaming Industry [...]

]]> By: This Week’s Headlines on Inside Social Games http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-14958 This Week’s Headlines on Inside Social Games Sun, 25 Apr 2010 14:29:40 +0000 http://www.insidesocialgames.com/?p=12978#comment-14958 [...] Inside Social Apps 2010: Mark Pincus Keynote on Growing the Social Gaming Industry [...] [...] Inside Social Apps 2010: Mark Pincus Keynote on Growing the Social Gaming Industry [...]

]]> By: Xbox live for the web – Mark Pincus keynote http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-14934 Xbox live for the web – Mark Pincus keynote Sat, 24 Apr 2010 19:41:20 +0000 http://www.insidesocialgames.com/?p=12978#comment-14934 [...] keynote up in saying he wants to see social games evolve into Xbox live for the web. It would have persistent navigation, universal feeds, and user communication channels. I couldn’t agree more but would also like to see the medium experiment with other mechanics [...] [...] keynote up in saying he wants to see social games evolve into Xbox live for the web. It would have persistent navigation, universal feeds, and user communication channels. I couldn’t agree more but would also like to see the medium experiment with other mechanics [...]

]]> By: Tadhg Kelly http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-14812 Tadhg Kelly Wed, 21 Apr 2010 21:29:34 +0000 http://www.insidesocialgames.com/?p=12978#comment-14812 >> The goal, for Pincus, is building a game that, unlike a traditional console game or an MMO like World of Warcraft, the players never leave. “I don’t know if we’ll get there,” he said, “or if that’s a single game or a network of games. We’re all going to have to figure that out.” << Players never leave World of Warcraft :) I suspect that it is inherently unachievable to have players stay inside a game forever, but great gameplay plays a huge part in that. This is the lesson for social game developers that they have to learn from the "traditional" (I think this phrasing is somewhat mis-applied, but moving on) game developers. A lot of what drives social games is basically the same thing that drives web behaviours, but it is common for users to tire of web behaviours without significant and constant updates (such as the Facebook annual make-over). A lot of social game developers have discovered this treadmill, I think, and also discovered that per-user it's actually quite low value. On the other hand, great gameplay can keep users going for years, but is much harder to do well and, when done well, of much higher long term value. I think anyone who really wants to capture users' attention long term will eventually have to take this thinking on board. >> The goal, for Pincus, is building a game that, unlike a traditional console game or an MMO like World of Warcraft, the players never leave. “I don’t know if we’ll get there,” he said, “or if that’s a single game or a network of games. We’re all going to have to figure that out.” <<

Players never leave World of Warcraft :)

I suspect that it is inherently unachievable to have players stay inside a game forever, but great gameplay plays a huge part in that. This is the lesson for social game developers that they have to learn from the "traditional" (I think this phrasing is somewhat mis-applied, but moving on) game developers.

A lot of what drives social games is basically the same thing that drives web behaviours, but it is common for users to tire of web behaviours without significant and constant updates (such as the Facebook annual make-over). A lot of social game developers have discovered this treadmill, I think, and also discovered that per-user it's actually quite low value.

On the other hand, great gameplay can keep users going for years, but is much harder to do well and, when done well, of much higher long term value. I think anyone who really wants to capture users' attention long term will eventually have to take this thinking on board.

]]> By: Inside Social Apps 2010: Mark Pincus, on Growing the Social Gaming Industry http://www.insidesocialgames.com/2010/04/20/inside-social-apps-2010-mark-pincus-keynote-on-growing-the-social-gaming-industry/comment-page-1/#comment-14787 Inside Social Apps 2010: Mark Pincus, on Growing the Social Gaming Industry Wed, 21 Apr 2010 01:40:51 +0000 http://www.insidesocialgames.com/?p=12978#comment-14787 [...] > Continue reading on Inside Social Games. [...] [...] > Continue reading on Inside Social Games. [...]

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