Mall World: A High-Quality and Growing Virtual Fashion Store Game on Facebook
Creating and running a store of some sort is not a new style of game on Facebook, but we keep seeing successful iterations on the concept, from Restaurant City and Café World to Medical Mayhem, Happy Hotel and Hotel City . There are many other examples. But a quality new one we’ve been watching is Mall World.
The idea, of course, is to make and run your own store in a virtual mall, and it is heavily skewed towards women (you can’t even make a male avatar).
The mysterious developer is named 50 Cubes, and although the company is not providing information about itself on its web site or anywhere else, we can tell that it is distributed on Facebook by publisher 6 Waves. With good effect, apparently, as the small new app has started growing fast, making our list of top gainers by daily active users earlier today.
So, here’s a closer look.
Players create an avatar and step into a virtual mall containing a number of small boutiques to visit, which appear to be run by other players. Users can pick a shop, then try on and buy any number of tops, pants, skirts, dresses, shoes, and bags and buy them with the in-game currency, Mall Dollars. Of course, this is a bit dull in the grand scheme of things, and will eventually bore even the most avid shoppers.
Thankfully, Mall World tasks users with the main goal of opening and running your very own boutique. Essentially, this is your own virtual space, which you decorate with shelving, lighting, wallpaper, and so on in a sort of 2D, Pet Society kind of way. However, this is more than just a virtual space, it is a virtual business.
You see, players have to actually stock their store with clothing by ordering it from a catalog — an appointment gaming feature that can take anywhere from 60 seconds to a couple hours, if not more. Then, they put the merchandise on the shelves. Once your store is stocked, your friends and other random Mall World players will be able to visit your store and buy clothes from you. You can then use that money and invest it into your own wardrobe, or turn around and buy more stock. What makes this even more interesting, however, is that as you do pretty much anything in the game, you gain experience, thus earning new levels and unlocking new designer sets of clothing. This can also grant lower level friends access to buy and wear clothing they could otherwise not receive without extensive shopping in other random players’ stores.
There is also a wonderful mini-game called the “Dressing Room Game.” Basically, players are given a random item such as a purse and have 30 seconds to pick out shoes, pants, tops, etc. that best match that item. The better the match is, the higher the happiness of the customer (represented by a vertical bar). This factor is then combined with the time it took to pick everything out, and a chunk of money and experience is rewarded to the player. Moreover, there doesn’t seem to be any limit to how many times you can play. Normally, this might be a bad thing, as it would provide an infinite supply of money but even at the maximum score it’s only around 100 Mall Dollars, and surely our avid mall shoppers could understand just how expensive designer clothing can be. Obviously, this means that you had better run a good business if you want to get the best clothing in any reasonable amount of time.
Another very cool feature is that while you are within your own store, your Facebook friends will come and randomly visit. Well, the female friends visit anyway. You won’t see any of your guy friends walk on the screen unless they take the form of a female avatar as it is not possible to even create a male character.
Anyway, when friends visit you can actually click on them and create “a look” for them. You get to change their hair, makeup, shoes, clothing, etc. and send them the ensemble, along with a personal message, to them for their approval. This then goes into a little archive called “My Look Book,” which saves all of the looks your friends have created for you.
As it stands, Mall World is sitting pretty at just over 400,000 monthly active users and 131,000 DAU – with half of that number appearing in less than three days. It’s no wonder why, though, as this really is a beautifully designed game that truly nails down an appeal for its target audience. In fact, chances are you’ve already named off a handful of people that would love this sort of thing. Frankly, in a realm that mostly sees only new iterations on old ideas, it is refreshing to see something that feels so different, and we can only hope to see more like this app in the future.
April 18th, 2010 at 9:21 am
Amo esse site, é tudo de bom.
May 3rd, 2010 at 7:05 pm
Could you tell which items are most profitable? Everything seems so expensive!
May 14th, 2010 at 9:26 am
i like mall world
May 17th, 2010 at 6:05 am
I love mall world, I am addicted.
June 1st, 2010 at 6:22 am
ciao
June 1st, 2010 at 8:01 pm
you can only play the dressing room game 10 times a day now.. BOOO!
June 5th, 2010 at 7:09 pm
oh i love ‘MALL WORLD’! I CAN’T LIVE A DAY WITHOUT IT!
June 13th, 2010 at 7:10 am
sooooooooo gr8 <3….<3
June 13th, 2010 at 6:37 pm
a twilight one.
June 26th, 2010 at 5:36 am
i ‘m addicted but why ????? it always have an error !! T.T
sad la~
June 30th, 2010 at 1:20 pm
[...] by 6 Waves, Mall World marks the midway point on our list as a game that truly hits its target market, teenage girls, [...]
July 18th, 2010 at 6:04 am
I love mall world
July 25th, 2010 at 12:09 pm
hi
July 26th, 2010 at 12:09 pm
hi
July 27th, 2010 at 11:19 am
[...] last time we came across a Facebook game tailored to women was with 6 Waves-published Mall World. While the game has done well for itself – even making our top ten of 2010, thus far – [...]
July 30th, 2010 at 3:12 pm
this sucks i dont know where 2 go 2 sign up 4 mall world
August 1st, 2010 at 6:12 pm
add me on mall work if u can.http://www.facebook.com/?ref=home. name gowm young
August 5th, 2010 at 11:30 am
i love mall world but i prepare to add more tings :P
August 5th, 2010 at 11:31 am
add me pls
August 14th, 2010 at 11:15 am
como se juegaa esO!?
August 18th, 2010 at 6:28 am
it’s ok
August 20th, 2010 at 8:53 am
arkadaşlar 52 lwlim mükemmel bir oyun facebookdan oynuyorummmmm
August 23rd, 2010 at 4:00 am
the best game ever
August 24th, 2010 at 7:23 pm
that”s just for comment guys ………………..
so quit dolls………………………………
possy cat dolls…………………………….
the best game in the worlds………………….
:D :D :D :D :@ :@ …………… **************
August 24th, 2010 at 7:38 pm
i love tehet is game
August 25th, 2010 at 9:27 pm
this games awesome…buh i dont understan y my new looks designed on th gals dont cum up to profile..it owes notifies me of them cumin..buh when i check, theyr never ther…how cum?? i kinda get annoyed!
adios!
August 27th, 2010 at 1:20 pm
jeg hader mall wolds det er så nederen
September 3rd, 2010 at 5:51 am
I LOVE MALL WORLD
September 7th, 2010 at 11:37 am
i love mall world but how do we send gifts fr our bff
September 13th, 2010 at 3:55 am
its an ammazing game….
i just cant stop playing it
September 18th, 2010 at 10:02 am
Love It!!!
September 21st, 2010 at 2:14 am
i want to play it now for free
September 21st, 2010 at 11:48 pm
how can I create my own fashion clothes in mall world? Can anyone teach me?
September 21st, 2010 at 11:50 pm
ingy: just login a facebook account, you may play it for free.
September 22nd, 2010 at 5:39 am
Geras zaidas as per Facebook zaidziu..xDD
October 5th, 2010 at 6:51 am
heyy howw doo youu joinn
October 6th, 2010 at 5:44 pm
I love Mall World…………
Its so cool……….
But still confused…….
I think I’m stuck :(
October 6th, 2010 at 5:45 pm
I know right……..
but u’ll be alright……
don’t worry katey……….
Its okkkkkkkkkk
for me……..
but sa little stupid and retarted
October 6th, 2010 at 5:47 pm
Hi every one mall world is gr8……….
Isn’t it?????????
October 6th, 2010 at 5:48 pm
I know its coool but……..
still don’t get it
Ithink i am new to it…….
wat do u thinnk ash……..
October 9th, 2010 at 6:22 am
hey lol
October 11th, 2010 at 9:08 am
amo a este juwgo pero no me dejan estrar en facebook
October 16th, 2010 at 12:42 pm
is there a way to design ur own clothes on mall world? :)
October 18th, 2010 at 5:43 am
i love malll world it’s just what i like…shopping is a girls best friend beside the dimond…
October 24th, 2010 at 8:41 am
wat is the whole point in the game
October 25th, 2010 at 6:24 am
Mall world is great. I just started playing it like 4 days ago and I’ve been playing it for like 5 hrs at a time. I used to play farmville but I hardly get on it anymore. I can truly say im addicted to mall world =]
October 26th, 2010 at 7:24 am
jeg heder sille. Og jeg er ny
October 26th, 2010 at 7:24 am
GHWEDJKEIJIWEK3IE
October 26th, 2010 at 7:31 am
HEY IBEN HVAD LAVER DU?
November 4th, 2010 at 4:50 pm
This game is the BOOOOOMB!!! I love it and I play on it everyday. I try to stay #1 in my group of friends. As a Fashion Business & Design student, this is SO up my alley. Keep it up Mall World…I am your #1 FAN!!
November 5th, 2010 at 12:11 pm
mall world!!!!
November 13th, 2010 at 8:57 am
basi igrata 6te6e da e po qko ako mojeh da se registriram ama nemoga (mooning)gadno a mi kazvat 4e e qka igra
November 14th, 2010 at 10:19 pm
i likes this games
November 14th, 2010 at 10:21 pm
this games cool….
best hehehe
i likes
November 14th, 2010 at 10:25 pm
eh macam mana
nak masuk
dalam games nie
susah nyer………..
November 19th, 2010 at 7:32 pm
Hey, i love mall world but the problem is the store “Manhatten” Just opened and i want the floor? is it possible if i can get the floor textile? Thanks,
November 21st, 2010 at 7:59 pm
I love love love mallworld its so fun!!!!
November 21st, 2010 at 8:01 pm
I love love love mallworld its sooooo fun!!! and i can not belive that it is fun!!! i thourght well just another fasion game NOW IM ADDICTIED!!!
December 7th, 2010 at 6:19 am
me mikvars mall worl is sauketesoa
i love mall world its a cool game
December 12th, 2010 at 7:27 pm
Ummmmm……….i saw this game on imvu n i played it was okay idk y im here this is soooooo lame
December 18th, 2010 at 12:31 pm
its on facebook
December 19th, 2010 at 2:22 pm
heey my mall world isnt working for me atm has is this happening to anyone else?
December 20th, 2010 at 1:25 pm
hiya weroidoz
January 1st, 2011 at 11:30 am
hola me enanta el juego mall world pero llevo varios dias sin poder entar al juego no se que le pasa en lo que me pueden ayudar gracias me encanta en juego…..
January 9th, 2011 at 8:08 pm
your game is asome i love it
January 11th, 2011 at 5:38 am
super
:-D
January 11th, 2011 at 5:41 am
:-P :-P
:-D :-D
:3 :3
8) 8)
January 17th, 2011 at 12:50 pm
i<3 malls and poo
January 17th, 2011 at 12:50 pm
mostly poo:)
January 17th, 2011 at 1:52 pm
[...] an ever growing list of Facebook games tailored directly to the female demographic (Mall World, It Girl, etc.), yet another has appeared on our radar. Popping up on one of our recent emerging [...]
January 21st, 2011 at 10:31 pm
i love mallworld but my laptop wont let me play it on facebook is there any other way i can play it.
January 22nd, 2011 at 6:50 am
it really hurt i had went to the hospital and she got arestied
January 22nd, 2011 at 6:52 am
she started to cryy
y!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! i was soooooooooooooo happy********************
January 28th, 2011 at 2:36 am
اللعبة حلوة كثير !!!!!!!!!!! وانا كثير فرحانة وكككككككل عام وجلالة المممملك بخير
January 28th, 2011 at 2:39 am
انا بحب هذا الموقع كثيررررررررررررررررررررررررررررررررررررررررر I LOVE YOU
January 28th, 2011 at 2:43 am
انا ايمو بدي اسئلكم سؤال شو نضرتكم إلنا وبتمنى اشوف الرد بسرعة لاني بدي اطلع من الموقع
January 28th, 2011 at 1:48 pm
it is a lot of fun
January 30th, 2011 at 9:02 am
it is realy good
February 4th, 2011 at 3:25 pm
i think mallworld is great the best thing ever
February 5th, 2011 at 9:38 am
ممكن اللعبة اوصفولي ازاي اشترك
February 7th, 2011 at 2:32 pm
mallworls is my favorite game now cause my friend told me to go to to mallworld .com and i did i made a character and then, i thought its the BEST GAME EVER!!!!!!!!!!!!!!!!!!!!!
February 7th, 2011 at 10:45 pm
hahaha~~~~~~
February 14th, 2011 at 8:24 pm
also too my favorite game mall world
but i don’t have many friends~
please would you join us mall world game?
February 16th, 2011 at 5:12 pm
i love this games OMG OMG OMG OMG OMG OMG OMG
February 17th, 2011 at 11:20 pm
hey who wants to…;D
February 21st, 2011 at 1:49 am
This is a great game, I play it every day :D
February 25th, 2011 at 4:00 pm
اللعبة مش راضيا تتفتح معايا :O
February 25th, 2011 at 4:00 pm
:o
February 26th, 2011 at 4:26 pm
HAhaha .. me too
February 26th, 2011 at 4:27 pm
hahaha ..
February 26th, 2011 at 10:22 pm
OMG!!! i <3 mall world im on level 80!:) it rocks
March 3rd, 2011 at 2:19 pm
انا بحب اللعبة دى وكنت بلعبها على برنامج الimvuوبعدين راحت ممكن حد يقوللى ازاى اكمل على المرحلة اللى وصلتلها انا كنت اشتريت الدور الثالث
March 12th, 2011 at 6:45 pm
hyy guys
March 12th, 2011 at 6:46 pm
is anyone online
March 17th, 2011 at 12:16 pm
i love thiz……….
April 2nd, 2011 at 10:39 pm
quisiera jugar mall gorld plis
April 2nd, 2011 at 10:41 pm
mall world el mejor juego…
April 3rd, 2011 at 9:56 am
“hi my name is Ella629 i’ve never played mall world before.”
April 12th, 2011 at 12:54 pm
[...] there is Mall World my eight year old niece introduced to me. At first, it seemed like one of Y8 game prototypes until [...]
April 20th, 2011 at 9:37 am
[...] the hottest new outfits. It’s certainly a different concept from other female-oriented apps (e.g. Mall World), but the originality, which isn’t always a bonus on Facebook, doesn’t detract from our [...]
April 24th, 2011 at 10:18 pm
this game is the best game ever!!!!!!!
May 13th, 2011 at 3:52 am
i like this!!!
July 12th, 2011 at 1:11 pm
I dont have facebook but i want play game MALL WORLD on internet but i dont know how!!!Can you help me PLEASE PLEASE?????!!!!!
August 11th, 2011 at 9:02 am
[...] than a full-fledged game, Fashion Designer builds on the game mechanic of a Mall World mini-game where players create outfits, here focusing on high-end clothing. Players are asked to complete [...]
August 20th, 2011 at 9:29 am
nu poti sa il joci doar pe facebook
October 27th, 2011 at 1:30 am
I love mall word so so so so so much
<3 I <3 <3 <3 mall word <3
December 10th, 2011 at 11:32 am
SERENA leider gibt es nur mallwold auf facebook früher gab es es auch auf svz .
i loVE Mallwold das beste spiel ever
January 23rd, 2012 at 2:23 pm
i can not play this game
February 13th, 2012 at 1:19 pm
this game is very good! I love this game =D
February 14th, 2012 at 6:49 am
where can i buy a maternity dress?? i mean for pregnants??