Treasure Island Makes a Splash On This Week’s List of Fastest-Growing Facebook Games by MAU

Only 10 days after its launch on Facebook, Zynga’s newest game Treasure Isle has picked up an amazing 7.5 million users. Isle’s gains easily place it atop this week’s list of fastest-growing Facebook games by monthly active users; for that matter, it easily tops the charts for the month and year to date as well.

Although not all 7.5 million users were actually gained in just the last week (our AppData chart lagged behind the game’s launch), it’s fair to say that Zynga has a new hit, even if the growth drastically slows. But for the moment, there’s no sign of that happening. We discussed some of the key reasons for Isle’s instant success last Wednesday.

The bottom line is that it’s more than just advertising heft; note that the list is bracketed by Zynga’s other new game, Poker Blitz, which has been out for two weeks longer but gained a sixth as many users:

Top Gainers This Week – Games
Name MAU Gain↓ Gain, %
1. icon Treasure Isle 7,547,472 +7,463,997 +8,941.60
2. icon Hotel City 4,672,194 +2,268,473 +94.37
3. icon Aquarium Life 2,400,828 +1,779,885 +286.64
4. icon Family Feud 1,152,926 +629,069 +120.08
5. icon Social City 12,173,968 +573,081 +4.94
6. icon Zoo Paradise 3,141,547 +489,254 +18.45
7. icon Bubble Island 5,212,566 +457,301 +9.62
8. icon Tiki Resort 4,698,673 +307,603 +7.01
9. icon Texas HoldEm Poker 30,074,788 +297,074 +1.00
10. icon PetVille 21,462,857 +260,648 +1.23
11. icon Games 2,337,509 +184,795 +8.58
12. icon Towner 2,227,586 +175,276 +8.54
13. icon Mall World 324,406 +160,383 +97.78
14. icon My Stuff 3,525,876 +148,720 +4.40
15. icon Hızlı Yaz 230,883 +147,381 +176.50
16. icon Mafia Wars 25,441,953 +133,854 +0.53
17. icon Ameba Pico 1,495,135 +132,876 +9.75
18. icon Fish Friends 320,268 +132,795 +70.83
19. icon Wild Ones 3,283,204 +128,438 +4.07
20. icon Poker Blitz 1,244,979 +113,906 +10.07

Treasure Isle’s big gains almost obscure the fact that Hotel City, the new hotel management game from Playfish, is also growing extremely well, having just passed Country Story to become the third-largest game for Electronic Arts. It’s following in the footsteps of Social City, now Playdom’s largest game, which appears to be entering a growth plateau at number four.

Aquarium Life shows strong gains at number three, but its stats as reported by Facebook seem to be somewhat off. So Family Feud is probably the real bronze medalist with its social gaming take on the 80s game show.

The remainder of the top ten is filled out by CrowdStar, Wooga, Playdom and Zynga, leaving no more room for smaller developers. But the rest of the list holds several independents; it starts with the simply-named Games, which is doing well with the game-portal strategy that made MindJolt successful.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

2 Responses to “Treasure Island Makes a Splash On This Week’s List of Fastest-Growing Facebook Games by MAU”

  1. This Week’s Headlines on Inside Social Games says:

    [...] Treasure Island Makes a Splash On This Week’s List of Fastest-Growing Facebook Games by MAU [...]

  2. Bob says:

    Treasure Island is a fun filled game but has way too many glitches after its release last week. Lost gifts, lost neighbors, unable to get fruit for energy from home page and unable to get or use power packs. Zynga has some great ideas but the developers need better test runs before they release. Once a product is on the market and leaves a bad inpression, it is almost impossible to recover.. yes it was the fastest growing in its first weeks release but that will change if they dont get it fixed asap.. Level 48…..

interested in advertising with inside social games?

Social Media Jobs
of the Day

DIGITAL & SOCIAL MEDIA MANAGER

Beauty & Entertainment Company
Los Angeles, CA

SOCIAL MEDIA EDITOR

INC. MEDIA
New York, NY

Editor in Chief

Washington Jewish Week
Rockville, MD

Community Manager

National Center for Learning Disabilities
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us