Playdom Buys Argentinean Social Game Developer Three Melons
Playdom announced its third strategic deal with a smaller developer in March, yesterday — the purchase of Argentina-based developer Three Melons. It had already put $5 million in to another Argentinean developer, MetroGames, and bought Washington-based OffBeat Creations.
There are a couple interesting angles here. Playdom has a particular interest in Argentina, a location where we’ve heard other big developers have been opening up offices over the last couple of years.
The country is relatively educated and inexpensive, and as Playdom told VentureBeat in a detailed article about the Three Melons deal: “There seems to be a style there (in game development) different from what is seen in the U.S., which adds a dimension to our game design and art.” In an example of Three Melon’s international orientation, its biggest game — that we know of — is Bola, is a soccer game that we’ve watched quickly grow to nearly 1 million monthly active users and 168,000 daily active users over the past few weeks.
Terms on the Three Melons deal were not disclosed, but the company plans to give it a prominent role working on games and helping it build a bigger Latin American presence.
Playdom itself began buying companies around the time it closed a $43 million round of funding last fall, starting with social app developer Green Patch and iPhone developer Trippert Labs. We wonder what else it has planned at this point.
April 6th, 2010 at 2:45 am
[...] седьмой по величине разработчик приложений для Facebook, объявила о покупке аргентинской студии Three Melons. Команда [...]
April 26th, 2010 at 11:47 am
[...] company previously bought Argentinean Facebook game developer Three Melons, and invested $5 million in another developer from that country, MetroGames. Today’s [...]
May 7th, 2010 at 10:55 am
[...] user, or at least social game player. So we got interested when the soccer application Bola, from Playdom-owned Argentinean developer Three Melons, reached near 2 million monthly active users [...]
June 24th, 2010 at 11:05 am
[...] assume means “California-based employee”) at Three Melons. Of course, the company was bought by Playdom back in April, so he didn’t have to go [...]
July 12th, 2010 at 12:11 pm
[...] considered the first “World Cup inspired,” game as we had come across it back in early May, but Playdom-owned Three Melons‘ Facebook title, Bola, was one of the first soccer-titles to really go all out. [...]
July 27th, 2010 at 3:00 pm
[...] big in-house hit this year, Social City, as well as Bola, a soccer game developed by a company it bought earlier this year. Playdom has also been expanding into branded gaming — among other [...]
October 30th, 2010 at 6:21 am
[...] & i-Jet Launch Bola in Germany — Playdom-owned Three Melons is teaming up with i-Jet Media this week to launch social game, Bola in Germany. The [...]
January 6th, 2011 at 9:35 am
[...] development under the Playdom tag. Before this, he was business development under the previously acquired Three Melons [...]