Playdom Buys Argentinean Social Game Developer Three Melons

Playdom announced its third strategic deal with a smaller developer in March, yesterday — the purchase of Argentina-based developer Three Melons. It had already put $5 million in to another Argentinean developer, MetroGames, and bought Washington-based OffBeat Creations.

There are a couple interesting angles here. Playdom has a particular interest in Argentina, a location where we’ve heard other big developers have been opening up offices over the last couple of years.

The country is relatively educated and inexpensive, and as Playdom told VentureBeat in a detailed article about the Three Melons deal: “There seems to be a style there (in game development) different from what is seen in the U.S., which adds a dimension to our game design and art.” In an example of Three Melon’s international orientation, its biggest game — that we know of — is Bola, is a soccer game that we’ve watched quickly grow to nearly 1 million monthly active users and 168,000 daily active users over the past few weeks.

Terms on the Three Melons deal were not disclosed, but the company plans to give it a prominent role working on games and helping it build a bigger Latin American presence.

Playdom itself began buying companies around the time it closed a $43 million round of funding last fall, starting with social app developer Green Patch and iPhone developer Trippert Labs. We wonder what else it has planned at this point.

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27 Responses to “Playdom Buys Argentinean Social Game Developer Three Melons”

  1. Сочная покупка « socialplay.ru — блог об играх для социальных сетей says:

    [...] седьмой по величине разработчик приложений для Facebook, объявила о покупке аргентинской студии Three Melons. Команда [...]

  2. Playdom Buys Branded Game Developer Merscom says:

    [...] company previously bought Argentinean Facebook game developer Three Melons, and invested $5 million in another developer from that country, MetroGames. Today’s [...]

  3. Facebook Soccer Game Bola Scores, But Needs To Train More says:

    [...] user, or at least social game player. So we got interested when the soccer application Bola, from Playdom-owned Argentinean developer Three Melons, reached near 2 million monthly active users [...]

  4. New Hires in Social Gaming: Playdom, Zynga, LOLapps & More says:

    [...] assume means “California-based employee”) at Three Melons. Of course, the company was bought by Playdom back in April, so he didn’t have to go [...]

  5. The World Cup on Facebook: Among Many Competitors, Quality Social Games Win the Users says:

    [...] considered the first “World Cup inspired,” game as we had come across it back in early May, but Playdom-owned Three Melons‘ Facebook title, Bola, was one of the first soccer-titles to really go all out. [...]

  6. Disney Announces Playdom Acquisition for $563.2M, Plus Up to $200M Earn-Out says:

    [...] big in-house hit this year, Social City, as well as Bola, a soccer game developed by a company it bought earlier this year. Playdom has also been expanding into branded gaming — among other [...]

  7. Social Gaming Roundup: Playfirst, Zynga, i-Jet, & More says:

    [...] & i-Jet Launch Bola in Germany — Playdom-owned Three Melons is teaming up with i-Jet Media this week to launch social game, Bola in Germany. The [...]

  8. New Hires in Social Gaming: Cie Studios, GSN, Kabam, & More says:

    [...] development under the Playdom tag. Before this, he was business development under the previously acquired Three Melons [...]

  9. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer | TechCrunch says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  10. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer « Mr Gee says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  11. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  12. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer | Msalahat's Blog says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  13. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer | MoreDailyFeeds says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  14. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer « シ最愛遲到.! says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  15. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer | PJExploration says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  16. boodle » Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  17. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer | Top Technology News says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  18. One more Former Zynga GM, Andy Kleinman, Lands At Scopely As Main Organization Officer - MobileHey says:

    [...] was early at Vostu, a Latin American social gaming company, and later on joined A few Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He&#8217s an energetic adviser and investor in numerous Latin [...]

  19. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer ‹ MobileToLocalSales says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  20. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer | My CMS says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  21. Wordpress Themes » Blog Archive » Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  22. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer - Still waiting.... - Modezilla says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  23. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer - Daily Small Talk says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  24. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer « Insulin Nation - Technology. Science. Therapy. says:

    [...] co-founded Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  25. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer - Social Smashing says:

    [...] was early at Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  26. Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer | The NewsMag says:

    [...] co-founded Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

  27. My Internet Press » Another Former Zynga GM, Andy Kleinman, Lands At Scopely As Chief Business Officer says:

    [...] co-founded Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). He’s an active adviser and investor in several Latin [...]

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