Booyah Adds Its Social Game to the Travel Channel’s Latest Show, Food Wars

MyTown, the iPhone location-based game that has quickly picked up 1.5 million players over the past few months, is reaching into traditional media for partnerships. Developer Booyah announced yesterday that it has struck a deal with the Travel Channel to promote Food Wars, a new show.

Unlike some media partnerships, there’s actually a clear relation between the game and show. In Food Wars, the producers will move between cities in each episode, challenging restaurants to face their menus off against one another — in essence, it’s a competitive game between restaurateurs.

In MyTown, players move around within their own real-life city, buying and upgrading properties to gain levels and collect rent from friends. So to loop in Food Wars, Booyah only needs to add branded items at grocery stores and restaurants, giving players an extra edge and the show the visibility it wants.

Location-based social games have always had clear potential for advertising; Foursquare, the biggest competitor to MyTown, started getting ad and business service deals in mid-2009. Virtual goods and media deals are a more recent phenomenon, though.

Both Foursquare and Gowalla, another large competitor, already have deals with the Travel Channel and others, like Zagat and the New York Times. MyTown, for its part, also has a big campaign with H&M that adds virtual clothing on the game with the help of Appssavvy, which also led the current deal.

Expect more tie-ins that give location gamers a real-world incentive for checking out a brand, or vice versa. Once more marketers figure out how to tie their products to the compulsiveness of gaming, there will be no shortage of similar deals.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “Booyah Adds Its Social Game to the Travel Channel’s Latest Show, Food Wars”

  1. MyTown Adds Partnership with Travel Channel’s Food Wars | Frisky Mongoose says:

    [...] Booyah, isn’t looking to slow that growth down anytime soon. In fact, as reported by Inside Social Games, Booyah has expanded its reach by partnering with the Travel Channel to provide themed items for [...]

interested in advertising with inside social games?

Social Media Jobs
of the Day

DIGITAL & SOCIAL MEDIA MANAGER

Beauty & Entertainment Company
Los Angeles, CA

SOCIAL MEDIA EDITOR

INC. MEDIA
New York, NY

Editor in Chief

Washington Jewish Week
Rockville, MD

Community Manager

National Center for Learning Disabilities
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us