Zynga’s Poker Blitz Launch Going Slower, Affected by Facebook Platform Issues

Zynga’s simplified card game, Poker Blitz, is the first it has launched on Facebook since PetVille at the beginning of last December. PetVille mimicked a string of other fall launches, including Café World and FishVille in that they were all simulation games that grew into the millions of monthly and daily active users in a matter of weeks.

Poker Blitz is on a different trajectory, as you can see from our data-tracking service, AppData — this is significant for any Zynga rival building a card game, as the success of this app could affect their app’s traction.

Besides being an experimental-seeming throwback to Zynga’s early hit on Facebook, Texas Hold’Em Poker (now called Zynga Poker), it is not growing nearly as fast. It launched on the 18th, exactly a week ago, and except for a big day on Monday, it appears to be gaining less than 200,000 monthly active users a day. Today it has 750,000 MAU and about a third of that in DAU — although the game is so new that we’ll need to wait at least a few weeks to see what DAU will sort out to be, long-term.

So what’s going on? Zynga has at points been cross-promoting the game in its toolbar on its other applications, and it appears to have been running some ads, although it’s hard to tell how widespread either efforts currently are. We’re not seeing either, currently. Perhaps Zynga is still tweaking things, or there are other technical factors affecting it? The Poker Blitz Page posted the following note to fans on Monday: “Facebook is currently experiencing some issues that may prevent you from loading the game. Thank you for your patience, we’ll get you blitzin’ as soon as possible!”

Within the same hour that day, the company posted a similar note to users on its hit game FarmVille: “If you are unable to load FarmVille from your Facebook page, you may try to launch from www.FarmVille.com. Until the technical issues are resolved, we strongly advise that you do not accept gifts as there is a chance that they will be lost. Please know that we have temporarily disabled withering during this time.”

So, stability problems — at least partially on the platform, according to Zynga — are affecting Poker Blitz and other games. Whether or not Poker Blitz is growing slowly for other reasons, Zynga may have put the breaks on all promotion until it feels it can keep the game online consistently.

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8 Responses to “Zynga’s Poker Blitz Launch Going Slower, Affected by Facebook Platform Issues”

  1. DevDean says:

    How can you measure MAU on an app that’s only been live for one week? Isn’t MAU monthly active users? Please elaborate on what you are really measuring.

  2. Eric Eldon says:

    DevDean, MAU measures the total number of users who have engaged with an application at least once in the last month. So MAU in this case shows the number of users who have engaged with Poker Blitz in the last month. But, given that the app has been out less than a month so far, you can expect the MAU count to go up until the 30-day time span is reached.

  3. kennfusion says:

    I think the problem is the game itself, I see no point in recommending it to any of my friends.

    I really want to like the game, but I see no reason to waste time in there that could be spent in something that is not so much pure blind luck if I am looking to kill time.

    You can only get so many “Smart Fold” messages in a row before you just give up on this game.

  4. Kenny Rosenblatt says:

    Here is my take.

    The FB platform has been terrible lately. This was confirmed by FB itself in a speach by Gareth Davis (sp.)who runs the FB Games team. The API response times are slow, and tons of other issues are effecting many apps. All of us app developers know this, and my guess is Zynga doesnt want to waste money on advertising/promoting Blitz because the user experience will be so poor. My gut says that when things stabalize, (hopefully soon) you will see Blitz get into the millions of MAU’s very quickly. Its hard to grow any app, regardless of existing reach, if the FB platform is so unhealthly.
    Anyway, just my 2c.

  5. Poker Blitz Deals the Winning Hand on This Week’s List of Emerging Facebook Games says:

    [...] we wrote yesterday, Zynga may be disappointed that the growth wasn’t higher. Unfortunately, technical issues appear to have stunted the game’s first [...]

  6. Donna Johnson says:

    When will I be able to play and why are people who live with in 10 blocks can get poker blitz and I have been off 4 days or more It does not show very much care and being loyal to all of us,please send a message as to what or when you will have an answer either you will correct it or disconnect completely

  7. Joe Chadwick says:

    Fix the problems, so that people will play Poker Blitz more !!!!!!

  8. Diane Chadwick says:

    Love the game, but with all it’s issues no one can play!! From loading to sending crates or teammate requests, no wonder its slow going with users… Fix it so we can all play!!

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