Yahoo Buying Social App & Game Developer Citizen Sports

Social sports applications are some of the oldest and most literally “social” games on Facebook: Users compete with friends to do things like create fantasy sports leagues or pick winners for tournaments like the March Madness college basketball championships happening now. These apps can also be a more powerful way for more traditional sports companies to reach Facebook users.

And so, Yahoo is buying Citizen Sports, one of the leading social sports developers on Facebook, for an undisclosed amount. In the announcement press release, Yahoo describes how the company will fit in with its destination site, Yahoo Sports:

Yahoo! Sports’ content will be integrated into [Citizen Sports' products], creating a seamless experience for sports fans wherever they are. On Yahoo! Sports, users will be able to broadcast their allegiances, create or join a conversation with friends and fans and cheer for their teams through Citizen Sports’ applications.

Citizen Sports currently has 719 applications (many for specific teams) on Facebook, according to our independent measurement service, AppData, for a total of 1.51 million monthly active users and 156,000 daily active users. It appears to have an early lead over rivals CBS and Watercooler, in terms of traffic to its March Madness bracket app. Yahoo Sports had 39 million monthly unique users in the US last month, according comScore — funneling these users into Citizen Sports’ apps will lead to more traffic on Facebook.

AllThingsD, which broke the story yesterday, reports that the startup raised $10 million from Kleiner Perkins Caufield & Byers partners Kevin Compton and Doug Mackenzie, through a separate investment vehicle, Radar Ventures. It used to be known as ProTrade, the virtual sports stock market, before it changed its name and product line and started building social apps a couple years ago.

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Manager

Social Media Manager
Santa Monica, CA

Social Media Manager

Honest Tea, Inc.
Bethesda, MD

Product Manager - Community Platform

Maker Media
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us