RockYou Owns This Week’s List of Top Facebook Games by Growth in Monthly Active Users

Happy days continue for Birthday Cards and Zoo World, the two biggest Facebook apps from RockYou, on this week’s list of fastest-growing games by monthly average users (MAU), from AppData. The pair seems almost unstoppable, with Zoo World, the more game-like of the two, potentially ready to break 20 million users next week.

Here’s the full list:

Top Gainers This Week – Games
Name MAU Gain↓ Gain, %
1. icon Birthday Cards 45,831,329 +4,588,556 +10.01
2. icon Zoo World 18,008,311 +1,802,177 +10.01
3. icon FarmVille 76,677,249 +1,200,774 +1.57
4. icon Truth about friends 590,265 +590,117 +99.97
5. icon Happy Island 11,146,511 +534,124 +4.79
6. icon Gangster City 1,233,329 +527,156 +42.74
7. icon My City Life 798,564 +520,032 +65.12
8. icon Little Warrior 1,497,204 +440,125 +29.40
9. icon My Town 1,961,793 +410,417 +20.92
10. icon Wild Ones 2,603,987 +406,294 +15.60
11. icon MindJolt Games 16,454,075 +344,935 +2.10
12. icon Go to Hell 347,382 +281,970 +81.17
13. icon Mafia Wars 24,650,755 +252,460 +1.02
14. icon Texas HoldEm Poker 25,306,358 +239,485 +0.95
15. icon 開心寶貝 1,355,142 +196,668 +14.51
16. icon PetVille 18,133,636 +181,872 +1.00
17. icon Band of Heroes 1,158,846 +170,070 +14.68
18. icon Friends For Sale! 5,351,271 +164,341 +3.07
19. icon SPP Ranch! 265,854 +139,277 +52.39
20. icon Country Life 8,156,867 +138,984 +1.70

As we’ve noted before, RockYou has encouraged the growth of Zoo World in part by actually putting a copy of the game within Birthday Cards; players who get hooked will probably tend to go ahead and install the regular version of Zoo World for daily play.

However, the app company doesn’t seem to be hanging onto its players very well. Between a fifth a quarter of the average successful game’s users will visit daily; Zoo World, by comparison, is at 13 percent.

To think of it another way, Zynga, the most successful gaming company on Facebook, has about 70 million daily users. RockYou has roughly a third of Zynga’s MAU, but it would have to multiply its DAU by more than 10 to reach those numbers:

Skipping down to Gangster City, this new Mafia Wars-style game from Playfish is continuing to do fairly well, although it isn’t exploding. Little Warrior, from an unknown developer, popped up in the rankings a couple weeks back with GC, but is growing even more unevenly.

Two more to point out: My City Life and My Town. As the names indicate, both of these are city builder / Sims-style games. Broken Bulb Studio’s My Town has been appearing consistently on our lists of top growers, but it’s worth noting that My City Life, though it appeared more recently and is from another unknown developer, is currently growing more quickly.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “RockYou Owns This Week’s List of Top Facebook Games by Growth in Monthly Active Users”

  1. John Mazo says:

    Even after all this months, FarmVille is still on the Top 5, :)

  2. Короткой строкой-3 « — S значит social says:

    [...] пользователей за последнюю неделю, 1,8 миллиона, привлек симулятор зоопарка Zoo World; общее число активных [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us