Inside Social Games

Zynga is partnering with Microsoft’s MSN Games site today and providing its hit game FarmVille using Facebook Connect. This is the first time a Zynga game has gone live on a destination gaming site, and the partnership will include more titles and game availability on Windows Live Messenger in the coming months. This is the first of what we expect will be several examples of social gaming driving the adoption of Facebook Connect across the web.

FarmVille, with around 75 million monthly active users, has been the breakaway social gaming hit on Facebook. While Zynga offers its games on many other social networks, it has only previously branched out to its own destination sites, like FarmVille.com. Like the game will on MSN Games, FarmVille.com uses Facebook Connect as its sole user identity service.

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