Offerpal’s Ads Go Live On Zynga Games, Now in Café World and Vampire Wars

So far in Zynga’s offer re-rollout, it has launched with two companies that we know of: SocialVibe and Offerpal. We covered SocialVibe’s brand offer ads earlier today, now here’s a look at what Offerpal is doing.

Its offer wall is now up on virtual restaurant game Café World — the second-largest game on Facebook, with more than 30 million monthly active users — as well as on one of Zynga’s smaller titles, role-playing game Vampire Wars. The walls on both sites include the advertisers that Mark Pincus mentioned last night on his blog: Blockbuster, GameFly, Netflix, Book of the Month, The New York Times, Discover, Snapfish and HSBC.

These advertisers are the high quality ones that have been running through Offerpal and other offer providers. As with the lower-quality offers that many offer companies also used to run, they’re derived from online advertising networks far removed from Facebook. Zynga removed all offers two months ago.

Offerpal’s existing features are present. There’s a button that pops out a window showing you what offers you’ve taken and are waiting to redeem points from. Each offer includes text explaining the terms required to earn the points. The Discover offer, for example, says that “Cafe Cash awarded ONLY on approved applications. Allow a minimum of 10-14 business days for your application to process and to receive your Cafe Cash if your application is approved.”

All of the offers appear to be hand-picked, at this point. Offerpal has talked in detail about its efforts to filter out bad offers, so has Zynga — the latter company has set up its own team and technology to independently monitor the offers.

Offerpal has previously said it has many more offers it considers high-quality, so we expect those to gradually appear in this interface. While the company has faced heavy criticism for the quality of some of its offers in the past, what we’re seeing today shows it has made a lot of progress. Convincing the largest social gaming company to add it back is a big win.

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2 Responses to “Offerpal’s Ads Go Live On Zynga Games, Now in Café World and Vampire Wars”

  1. Offerpal CEO says:

    For the record I just want to point out a little about how networks like Offerpal work. We used to take feeds from the very large Ad networks, who distribute tens of thousands of offers, many from advertisers getting onto the system through self serve. So there isn’t quality control on each individual ad. This was the source of some of the objectionable offers, we certainly did not seek them out. When Mike Arrington brought to light the fact that “non compliant” offers were making it through to the apps and social platforms, it pointed out the need to individualy screen for quality of offers rather than just accept feeds. This was a valid criticism of the system that was then in place, and we have now changed to go almost entirely direct with advertisers and to inspect each offer before allowing it to go live. No offer makes it onto the system unless it has been personally inspected and ensured to be compliant with the standards of the developer and the publisher or social network where the app will be distributed. We also electronicallly crawl the landing pages to verify that they are the approved offers and have not had substitutes put in. We are pleased that the new quality controls are working nicely and have regained the confidence of the industry, since offers are a key part of the industry ecosystem by allowing more users to engage in games and apps at a deeper level, and by giving the developers additional ways to monetize the content they have spent so much time and effort into developing.

  2. Vasile Raicu says:

    Nu am termina niciodata de vorbit despre asta!

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