Inside Social Games

Virtual goods services provider Viximo has a few pieces of news today. It has hired a new chief executive, media veteran Dale Strang, and announced new partners including BlackPlanet.com, FanIQ.com and SmartDate.com. And, the company says its partner sites now add up to a total of 60 million monthly users.

The company provides a variety of ways for social networks, social games and dating sites to add virtual goods. These include a “content marketplace” of virtual goods from brands and individual artists, a white-label virtual currency system and analytics. Viximo says it has partnered with 40 brands and 24 publishers total to date; we’ve previously mentioned its work with Starbucks and Fotolog.

Strang previously co-founded online ad network 5to1.com, spent three years as the general manager of IGN Entertainment, and held an executive spot at Ziff Davis Media. Viximo raised $5 million from North Bridge Venture Partners and Sigma Partners in May. North Bridge investor Dayna Grayson had joined the company then as CEO and she’s still listed on North Bridge’s web site. The company didn’t provide details on the management change but we’ve asked and will update based on what we hear back.