With presumably over 300 million players (according to the Casual Games Association) casual gaming is certainly one of the most popular forms of computer gaming in today’s market. Couple that with the potential of social networking, and you have quite the potent recipe. To that end, the casual gaming portal from Geewa, recently launched on the Facebook platform as Live Games.

With its stand-alone site already garnering around 2 million monthly active users and a peak concurrent user count of more than 20,000, the Czech company is looking to expand its success by bringing its collection over 5,300 games to the Facebook network. Players will be able to navigate the sea of titles using real-time searching or by browsing them based on ratings or newness.

In addition to discovering and playing the myriad of titles, Live Games users can also create and customize their own personal avatar, purchase virtual goods and currency (G-Points), become part of the hall of fame (leaderboards), and participate in weekly leagues. Moreover, while playing games, players will be able challenge their Facebook friends to both asynchronous and synchronous multiplayer with the former being a simple “beat my score” sort of challenge. Synchronous games, however, will be live and include games such as Pool live! and World Soccer live! Users will also not be limited to just Facebook either. As a matter of fact, the application will also allow for challenges to Geewa users outside the social network as well (i.e. users on the stand-alone site), since all instances of the portal connect to the same central database.

Another curious feature, is that Geewa attempts to incorporate a full screen mode within the Facebook app itself. Unfortunately, Facebook page format limits it only to a marginal expansion of size. However, through Facebook Connect, the developer has made a work-around. Players can actually switch back and forth between the Facebook application and the website in order to make use of the full screen view without losing the social outlets.

According to the company’s official blog, this is only the beginning of social integration for Geewa. In the future, the casual company is looking “to optimize [its] technology for Facebook’s Newsfeed.” While it does not go into further depth, the company does look to be going the third party route as it states it is looking to grant access to it platform’s application programming interface, allowing other casual (and, likely, social) game developers to make use of Geewa’s virtual currency, multiplayer engine, and more.