Facebook Games Attract Somewhat Fewer New Monthly Active Users in This Week’s Top 20 Gainers
The 20 games that gained the most monthly active users did well — but not quite as well as the list had done the previous week, according to AppData.
RockYou’s card-making app Birthday Cards added nearly 4 million players for a total of 28.1 million; the previous week, the title added 7.3 million. It is not actually a game, but RockYou has strangely blended its animal-caring game, Zoo World, into the app in order to get more users.
Zynga’s PetVille added 9.3 million last week — its second week out — and this week gained 3.4 million new MAUs. Slowing numbers are to be for any app this large, but they do seem indicative of this week’s numbers overall as percentage increases and gain numbers are lower this week across the board — with only a few exceptions.
Top Gainers This Week – Games
| Name | MAU | Gain |
Gain, % | |
|---|---|---|---|---|
| 1. |  Birthday Cards |
28,127,948 | +3,979,319 | +14.15 |
| 2. |  PetVille |
12,828,490 | +3,357,145 | +26.17 |
| 3. |  Zoo World |
7,450,131 | +1,685,244 | +22.62 |
| 4. |  Santa Yourself |
2,937,722 | +1,639,897 | +55.82 |
| 5. |  Happy Pets |
11,273,768 | +1,287,201 | +11.42 |
| 6. |  Country Life |
4,910,244 | +682,468 | +13.90 |
| 7. |  Texas HoldEm Poker |
20,844,469 | +651,012 | +3.12 |
| 8. |  Fish Isle |
4,426,029 | +585,413 | +13.23 |
| 9. |  FarmVille |
73,035,058 | +471,122 | +0.65 |
| 10. |  Champions Online |
2,902,280 | +418,973 | +14.44 |
| 11. |  Tarjetitas |
2,030,184 | +393,758 | +19.40 |
| 12. |  (Lil) Farm Life |
6,765,741 | +390,542 | +5.77 |
| 13. |  Treasure Madness |
3,436,265 | +365,346 | +10.63 |
| 14. |  Forever Friends |
2,516,824 | +330,815 | +13.14 |
| 15. |  Ponzi, Inc. |
789,957 | +274,874 | +34.80 |
| 16. |  Top Fish |
652,524 | +249,697 | +38.27 |
| 17. |  Poker Rivals |
992,018 | +228,328 | +23.02 |
| 18. |  Jungle Jewels |
1,713,713 | +215,796 | +12.59 |
| 19. |  Bubble Popp |
472,542 | +209,028 | +44.23 |
| 20. |  UNO™ |
2,842,735 | +206,997 | +7.28 |
Zoo World is making the best of its cross-promotion with Birthday Cards (and with other RockYou apps), adding 23 percent new players to reach 7.5 million monthly actives. This is down slightly from last week’s 2 million additional players to this week’s 1.7 million MAU’s. However, the title did raise three spots from sixth to third.
Santa Yourself, meanwhile, is the only top 5 title to add more players this week over last. The fourth-place Christmas app grew by 1.6 million additional users compared to 1.1 million last week. Santa Yourself also looks to be the only Christmas title to break into the top 20 MAU’s this year. This is despite a strong showing of Christmas games on last week’s emerging list.
At fifth, Happy Pets‘ 11.3 million users was made possible by a 12 percent increase of 1.3 million MAUs. However, last week the title had added almost 2.9 million.
To point, four games increased their player base by over 30 percent this week, compared to last week, which had three titles increasing by over 50 percent.
Bubble Popp saw its first appearance in the list and has a strong chance to move up having just been released this month. It’s also a good performer for this week with a 44 percent increase. Meanwhile, Ponzi, Inc. added 35 percent to its MAU of 790,000 and Top Fish had a 38 percent increase for a MAU of 653,000.
All in all, about 34.4 million, new users joined the top 20 games last week compared to this week’s 17.8 million.
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