Inside Social Games

Mihir Shah just left his job as the vice president of app developer RockYou’s advertising network, in a move announced last week. Now, he’s been hired on to be the chief revenue officer at virtual currency monetization company Offerpal.

RockYou has expanded, in recent years, from building applications to selling advertising space on those applications to brands as well as to other developers. It also launched its own advertising offer service in August, giving Shah further insight into a key part of Offerpal’s business.

Shah will “oversee all of Offerpal’s commercial activities, including revenue growth and user acquisition” as well as “managing the company’s relationships with leading advertisers, developers and publishers,” according to the company press release about the news. That’s a wide range of responsibilities.

Like RockYou, Offerpal has been going through a management shuffle this fall, with cofounder Anu Shukla stepping down from her chief executive role to be replaced by direct-response advertising veteran George Garrick.

Shah also has experience in direct-response advertising, having been an early employee at QuinStreet. At RockYou, he “grew the company’s revenues by more than 500% and more than quadrupled gross margin” and was “responsible for 15 billion monthly ad impressions, as well as sales, account management, performance marketing, analytics, and publisher management,” although no specific revenue numbers were disclosed.