EA’s Battlefield Heroes Has Virtual Economy Troubles

Battlefield HeroesThe prospect of virtual goods as a gaming business model is truly a lucrative thing if you have the right formula. Inexpensive yet beneficial items, addictive game play, the ability to earn important goods through play as well as money, and so on. However, some of these elements are highly volatile, and if not given proper care, will blow up in the game developer’s face — as seems to have happened for Electronic Arts’ “freemium” title, Battlefield Heroes.

The phrase here is “freemium,” in quotes, because recent virtual goods changes to the game have shot the title in its digital foot, forcing players that want to compete to spend money. Of all the aforementioned elements to a successful freemium game, EA, according to the player base, completely “screwed up” the cost-to-play ratio of the game’s two currencies: Valor Points and BattleFunds. This is a classic problem for any game with a virtual economy to have.

In a nutshell, the cartoony, shoot-em-up game has players fighting each other in zany, almost satirical combat. As they play, they earn the currency “Valor Points” (VP). Players use the currency to purchase the primary items in the game: Weapons. BattleFunds (BF) are what can be purchased with real cash. Intelligently, EA made superfluous items like unique outfits cost BF only and BF weapons cost significantly less in relation to VP.

Pricing ChangesFor whatever reason, the company’s boasts at having well over a million users and a revenue expectation (for 2009) of $80 million wasn’t enough. EA decided to gouge the prices of virtually every item of merit that could be bought using the free VP, while dropping the corresponding BF prices. Furthermore, items that could be purchased for a temporary amount of time had their lifespan reduced from a month to a pathetic one, maybe three days.

According to Ars Technica: “The amount of rounds you need to play each day to keep ONE weapon [is] about 60, which is about 5 hours of playtime, every day.” Until the change, reports about Battlefield Heroes have been generally positive. But now, if players want to earn the quality weapons needed to compete with other users, they have to spend money or play for ridiculous amounts of time. Already, the game’s forums have exploded with complaints.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

3 Responses to “EA’s Battlefield Heroes Has Virtual Economy Troubles”

  1. This Week’s Headlines on Inside Social Games says:

    [...] EA’s Battlefield Heroes Has Virtual Economy Troubles [...]

  2. Despite User Complaints, Battlefield Heroes Reaches 3 Million Users says:

    [...] online shooter, Battlefield Heroes, found itself under consumer siege due to some less than popular changes to the game’s virtual goods system. However, despite the deluge of complaints and the upsurge of angry veteran players, the issue was [...]

  3. Battlefield Heores Free Battlefunds says:

    Even though player may be complaining about the change in VP cost for in-game items, it was to be expected that EA would not keep up the beta VP prices. After, this play4free game needs to make them money. Increasing VP cost and decreasing BF costs promotes spending money.

    The trick is to find ways to get BF without actually spending for them.

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us