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Another Month, Another Zynga Game Launches: Say Hello to PetVille
December 3rd, 2009
| By Eric Eldon | 10 Comments » |
Zynga is at it again. PetVille, its newest game, has launched in recent days. Like others in the genre, including Playfish’s Pet Society, Slide’s SuperPoke Pets and CrowdStar’s new Happy Pets, the game revolves around cleaning, feeding, clothing your pet, and checking out your friends pets.
The bigger picture, of course, is that Zynga continues to expand into game genres that have already proven successful. Last month, it launched FishVille, a virtual aquarium game that competes against CrowdStar’s massive Happy Aquarium, and a range of other aquarium apps. Before that, Zynga launched Café World, which competes against Playfish’s virtual restaurant game Restaurant City. And, before that, it launched FarmVille — following a range of other virtual farming games.
All of these games have relatively similar dynamics, in a general sense, in that the object is social, and typically more collaborative than directly competitive. They all monetize through virtual goods, letting users obtain virtual currencies to use for buying virtual items via direct payments or by earning points through offers.
Zynga has the most muscle, though — it cross-promotes games in its gaming toolbar, for example, and spends heavily on Facebook advertising to get the game in front of more users. These and other factors have helped its games grow quickly. FishVille, for example, now has 22.4 million monthly active users, acording to AppData.
The pet genre is already pretty crowded, though, so this will be a big test of how well Zynga can grow versus a range of established competitors.
To dig deeper into the virtual goods market, check out our new report: Inside Virtual Goods: The US Virtual Goods Market 2009 – 2010.
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December 3rd, 2009 at 11:27 am
When will they finally come out with a Petstaurant Farmquarium game that meets my interest?
December 3rd, 2009 at 12:35 pm
Nick, I’m sure there are 5 companies working on that app as I write this
December 4th, 2009 at 6:02 pm
[...] than their competitors, with some recent examples being CrowdStar’s Happy Pets and more recently Zynga’s PetVille. But, the most recent example we’ve seen is a new game from Slide, a spin-off title from [...]
December 9th, 2009 at 12:21 pm
[...] apparently started promoting its new pet-caring game, PetVille, on Sunday, just a few days after launching it. Now, the game has nearly 6 million [...]
December 14th, 2009 at 12:17 pm
[...] released its newest entry, PetVille, to its ‘Ville game series at the beginning of December, and the game has been seeing the same sort of results that the developers’ most recent [...]
December 14th, 2009 at 4:22 pm
[...] have grabbed the headlines this fall — first Café World, then FishVille and most recently PetVille — virtual farming game FarmVille continues to grow by millions of users every month. [...]
December 15th, 2009 at 7:03 pm
[...] of hit social game, like Texas Hold’Em, Mafia Wars, FarmVille, Café World, FishVille and most recently, PetVille. It also has large games on MySpace, other social networks and some on the [...]
December 16th, 2009 at 7:53 am
[...] Zynga’s pet caring game was released at the start of the month and now has 3.5 million daily active users, up 74 percent over last week. It has been the number one app for daily active users two weeks in a row. Though its success hasn’t driven away older pet simulators from the top five as three of them are some form of the pet care genre. Top Gainers This Week [...]
December 30th, 2009 at 3:37 am
aku suka petVille
February 6th, 2010 at 10:34 am
please put this on a downloadable website