Another Month, Another Zynga Game Launches: Say Hello to PetVille

Facebook | PetVilleZynga is at it again. PetVille, its newest game, has launched in recent days. Like others in the genre, including Playfish‘s Pet Society, Slide‘s SuperPoke Pets and CrowdStar‘s new Happy Pets, the game revolves around cleaning, feeding, clothing your pet, and checking out your friends pets.

The bigger picture, of course, is that Zynga continues to expand into game genres that have already proven successful. Last month, it launched FishVille, a virtual aquarium game that competes against CrowdStar’s massive Happy Aquarium, and a range of other aquarium apps. Before that, Zynga launched Café World, which competes against Playfish’s virtual restaurant game Restaurant City. And, before that, it launched FarmVille — following a range of other virtual farming games.

All of these games have relatively similar dynamics, in a general sense, in that the object is social, and typically more collaborative than directly competitive. They all monetize through virtual goods, letting users obtain virtual currencies to use for buying virtual items via direct payments or by earning points through offers.

Zynga has the most muscle, though — it cross-promotes games in its gaming toolbar, for example, and spends heavily on Facebook advertising to get the game in front of more users. These and other factors have helped its games grow quickly. FishVille, for example, now has 22.4 million monthly active users, acording to AppData.

The pet genre is already pretty crowded, though, so this will be a big test of how well Zynga can grow versus a range of established competitors.

PetVille on Facebook

To dig deeper into the virtual goods market, check out our new report: Inside Virtual Goods: The US Virtual Goods Market 2009 – 2010.

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Leave a Reply

13 Responses to “Another Month, Another Zynga Game Launches: Say Hello to PetVille”

  1. Nick Gonzalez says:

    When will they finally come out with a Petstaurant Farmquarium game that meets my interest? :)

  2. Eric Eldon says:

    Nick, I’m sure there are 5 companies working on that app as I write this ;)

  3. Slide Launches New Animal-Raising Game SPP Ranch says:

    [...] than their competitors, with some recent examples being CrowdStar’s Happy Pets and more recently Zynga’s PetVille. But, the most recent example we’ve seen is a new game from Slide, a spin-off title from [...]

  4. One Week After Launching, Zynga’s PetVille Reaches Nearly 6 Million Facebook Users says:

    [...] apparently started promoting its new pet-caring game, PetVille, on Sunday, just a few days after launching it. Now, the game has nearly 6 million [...]

  5. ‘Tis the Season for… Games on This Week’s Top 20 Monthly Gainers List says:

    [...] released its newest entry, PetVille, to its ‘Ville game series at the beginning of December, and the game has been seeing the same sort of results that the developers’ most recent [...]

  6. FarmVille: The Biggest Social Game of 2009, By the Numbers says:

    [...] have grabbed the headlines this fall — first Café World, then FishVille and most recently PetVille — virtual farming game FarmVille continues to grow by millions of users every month. [...]

  7. Rumor: Zynga to Introduce Employee Stock Sale Plan as It Waits On IPO says:

    [...] of hit social game, like Texas Hold’Em, Mafia Wars, FarmVille, Café World, FishVille and most recently, PetVille. It also has large games on MySpace, other social networks and some on the [...]

  8. More Fish, Pets and Farming Facebook Applications in This Week’s Top 20 Daily Active Gainers List says:

    [...] Zynga’s pet caring game was released at the start of the month and now has 3.5 million daily active users, up 74 percent over last week. It has been the number one app for daily active users two weeks in a row. Though its success hasn’t driven away older pet simulators from the top five as three of them are some form of the pet care genre. Top Gainers This Week [...]

  9. gina says:

    aku suka petVille

  10. conor mckee says:

    please put this on a downloadable website

  11. jezza says:

    i am not allowd fb so how do i download petville to my computer

  12. Inside Social Games · Bubble Witch Saga Slipping on This Week’s List of Fastest-Growing Games by MAU says:

    [...] PetVille [...]

  13. Inside Social Games · Mafia Wars 2 Tops This Week’s List of Fastest-Growing Games by MAU says:

    [...] PetVille [...]

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