More Fresh Fish Among This Week’s Facebook Games With The Most Daily Active Users

Below is our weekly leaderboard of Facebook games with the most daily active users. This is a metric we’re looking at more closely, because it gives a better view than monthly active users of how engaging — and potentially lucrative — an application is. The more often users come back to play a game, the more likely they are to decide to buy or earn some virtual currency.

For games that have already proved successful, the next useful step is to divide DAU by MAU, which gives a stat we’re calling stickiness — how many new users a game tends to retain. Check out this post for a full explanation of stickiness.

Big Fish

For a second week in a row, Zynga’s Fishville is king of the DAU chart. The top five now includes two other fishy apps, Fish Isle, by IGG, and Happy Aquarium, by CrowdStar, while Fish Life comes in at #17.

But if DAU is any indication, Fishville and Happy Aquarium have become the Poseidon and Triton of Facebook (father and son amphibious gods, for those not up on their Greek mythology). Fish Isle is still small fry, while the DAU growth of almost every other fish app has slowed considerably.

Last week, we asked how big Fishville can get — at the time it was shooting past nine million users, and is now almost double that. Could it catch up with Happy Aquarium? It still may.

But while Fishville’s MAU has continued to skyrocket, its DAU growth isn’t as rambunctious as it was, and the app’s stickiness has fallen to 36%. Its growth may pick back up after Thanksgiving, but if it doesn’t, Happy Aquarium will probably maintain its lead. Here are the rankings:

Top Gainers This Week – Games
Name DAU Gain↓ Gain, %
1. icon FishVille 6,302,573 +1,148,805 +18.23
2. icon Happy Pets 1,357,897 +541,826 +39.90
3. icon Café World 10,319,129 +431,134 +4.18
4. icon Fish Isle 353,081 +300,951 +85.24
5. icon Happy Aquarium 7,974,860 +255,647 +3.21
6. icon Farm Town 5,481,339 +230,973 +4.21
7. icon Champions Online 148,666 +148,649 +99.99
8. icon Texas HoldEm Poker 4,489,307 +115,527 +2.57
9. icon Island Paradise 1,922,376 +87,014 +4.53
10. icon Crazy Planets 257,451 +51,220 +19.90
11. icon Castle Age 618,517 +43,535 +7.04
12. icon The Hierarchy 55,013 +28,779 +52.31
13. icon Tarjetitas 98,050 +25,716 +26.23
14. icon Ninja Warz 56,853 +23,250 +40.89
15. icon Do you think…? 44,993 +22,062 +49.03
16. icon Icy Tower 122,095 +17,371 +14.23
17. icon Fish Life 503,160 +16,131 +3.21
18. icon Name Analyzer 25,971 +15,858 +61.06
19. icon My City 121,107 +14,621 +12.07
20. icon Piou Piou contre les cactus 54,654 +14,412 +26.3

Among the lower rankings, you might notice some apps that are slowly gaining a loyal userbase. They’re conveniently ranked #9-12: Island Paradise, Crazy Planets and Castle Age. While Crazy Planets is a bit below the success threshold with only 13% stickiness, the other two are in the 20-30% range that indicates they may be long-term winners.

The rest of the rankings are a mixed bag of game types, and most are new this week. Given the holiday, we’ll probably have to wait until next week to see whether any of them really have traction.

This is a guest post by Chris Morrison

AppData - Facebook application stats and data from Inside Network

One Response to More Fresh Fish Among This Week’s Facebook Games With The Most Daily Active Users

  1. Pingback: The Holiday Weekend Was Good for Our Top 20 Daily Gaining Facebook Games

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