Comments on: Playfish COO: EA Acquisition Validates the Future of Virtual Goods in Social Games http://www.insidesocialgames.com/2009/11/09/playfish-coo-ea-acquisition-validates-the-future-of-virtual-goods-in-social-games/ Tracking Innovation at the Convergence of Games and Social Platforms Fri, 10 Feb 2012 21:17:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: As Playfish Becomes Part of EA, Deciphering Its Latest Moves http://www.insidesocialgames.com/2009/11/09/playfish-coo-ea-acquisition-validates-the-future-of-virtual-goods-in-social-games/comment-page-1/#comment-9626 As Playfish Becomes Part of EA, Deciphering Its Latest Moves Tue, 17 Nov 2009 15:23:25 +0000 http://www.insidesocialgames.com/?p=8253#comment-9626 [...] down 6.8% and Country Story is down 10%. While Playfish COO Sebastien de Halleux noted that “EA gives us more resources to grow right now – more marketing budget to reach new users in new way...,” it doesn’t look like the initial push is to try to match Zynga’s aggressive [...] [...] down 6.8% and Country Story is down 10%. While Playfish COO Sebastien de Halleux noted that “EA gives us more resources to grow right now – more marketing budget to reach new users in new way…,” it doesn’t look like the initial push is to try to match Zynga’s aggressive [...]

]]> By: The Scorecard: Who Wins & Loses With EA’s $400M Playfish Buy http://www.insidesocialgames.com/2009/11/09/playfish-coo-ea-acquisition-validates-the-future-of-virtual-goods-in-social-games/comment-page-1/#comment-9302 The Scorecard: Who Wins & Loses With EA’s $400M Playfish Buy Mon, 09 Nov 2009 23:57:10 +0000 http://www.insidesocialgames.com/?p=8253#comment-9302 [...] to become. Now, this is going to grow on a really massive scale,” de Halleux, Playfish’s COO, told Inside Social Games. Thanks to EA’s bet, most of the second-tier game publishers will jump into the fray, picking up [...] [...] to become. Now, this is going to grow on a really massive scale,” de Halleux, Playfish’s COO, told Inside Social Games. Thanks to EA’s bet, most of the second-tier game publishers will jump into the fray, picking up [...]

]]> By: Slide Gets Into the Virtual Aquarium Business with Top Fish http://www.insidesocialgames.com/2009/11/09/playfish-coo-ea-acquisition-validates-the-future-of-virtual-goods-in-social-games/comment-page-1/#comment-9301 Slide Gets Into the Virtual Aquarium Business with Top Fish Mon, 09 Nov 2009 23:53:39 +0000 http://www.insidesocialgames.com/?p=8253#comment-9301 [...] does not resort to offers in order to monetize applications. As Sebastien from Playfish eloquently explained, users pay for 100% of their movie tickets. If they truly enjoy our products, they will pay [...] [...] does not resort to offers in order to monetize applications. As Sebastien from Playfish eloquently explained, users pay for 100% of their movie tickets. If they truly enjoy our products, they will pay [...]

]]> By: Cristian http://www.insidesocialgames.com/2009/11/09/playfish-coo-ea-acquisition-validates-the-future-of-virtual-goods-in-social-games/comment-page-1/#comment-9298 Cristian Mon, 09 Nov 2009 23:35:22 +0000 http://www.insidesocialgames.com/?p=8253#comment-9298 Smart move by both parties. The social gaming space, recent offer-scams scandal aside, has been astoundingly successful and has even greater potential - which this aquisition can only enable. For a brief analysis of the success of social gaming check out http://digitalpopuli.com/social-gaming/dissecting-the-success-of-social-gaming/ Smart move by both parties. The social gaming space, recent offer-scams scandal aside, has been astoundingly successful and has even greater potential – which this aquisition can only enable. For a brief analysis of the success of social gaming check out http://digitalpopuli.com/social-gaming/dissecting-the-success-of-social-gaming/

]]> By: EA’s $400M Playfish Acquisition Bodes Well for Developers of High Quality Facebook Games http://www.insidesocialgames.com/2009/11/09/playfish-coo-ea-acquisition-validates-the-future-of-virtual-goods-in-social-games/comment-page-1/#comment-9295 EA’s $400M Playfish Acquisition Bodes Well for Developers of High Quality Facebook Games Mon, 09 Nov 2009 22:30:40 +0000 http://www.insidesocialgames.com/?p=8253#comment-9295 [...] We just spoke with Playfish COO Sebastien de Halleux about the deal, the future of virtual goods monetization in social games, and what the acquisition means for the industry. To read the full interview, head over to Inside Social Games. [...] [...] We just spoke with Playfish COO Sebastien de Halleux about the deal, the future of virtual goods monetization in social games, and what the acquisition means for the industry. To read the full interview, head over to Inside Social Games. [...]

]]> By: Ryan Henson Creighton http://www.insidesocialgames.com/2009/11/09/playfish-coo-ea-acquisition-validates-the-future-of-virtual-goods-in-social-games/comment-page-1/#comment-9293 Ryan Henson Creighton Mon, 09 Nov 2009 21:58:09 +0000 http://www.insidesocialgames.com/?p=8253#comment-9293 Er ... thanks for playing, but no. When you're the "largest and fastest growing" segment of a one BILLION dollar market, THAT'S your validation. You don't need EA buying you for a bunch of hot stinky cash to prove that what you're doing is legitimately good business. That's cart-before-horse thinking. It's good business, THEREFORE EA bought Playfish. Not the other way around. - Ryan Er … thanks for playing, but no. When you’re the “largest and fastest growing” segment of a one BILLION dollar market, THAT’S your validation. You don’t need EA buying you for a bunch of hot stinky cash to prove that what you’re doing is legitimately good business. That’s cart-before-horse thinking.

It’s good business, THEREFORE EA bought Playfish. Not the other way around.

- Ryan

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