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	<title>Comments on: EA Buys Playfish in Deal Worth Up To $400 Million</title>
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	<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/</link>
	<description>Tracking Innovation at the Convergence of Games and Social Platforms</description>
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		<title>By: Playfish Product Leader John Earner Is Leaving Be An EIR At Accel &#124; TechCrunch</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-131143</link>
		<dc:creator>Playfish Product Leader John Earner Is Leaving Be An EIR At Accel &#124; TechCrunch</dc:creator>
		<pubDate>Fri, 27 Jan 2012 18:28:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-131143</guid>
		<description>[...] A former naval officer, he joined as the company in 2008 as its first game producer, where he shepherded the development of its first big simulation game, Pet Society. Having figured out how to monetize virtual goods with it, he went on to launch the company&#8217;s next big hit, Restaurant City. These two games inspired competing ones from Zynga and many other developers, and provided the revenue and traffic numbers that got Electronic Arts to acquire Playfish in the fall of 2009 in a deal worth up to $400 million. [...]</description>
		<content:encoded><![CDATA[<p>[...] A former naval officer, he joined as the company in 2008 as its first game producer, where he shepherded the development of its first big simulation game, Pet Society. Having figured out how to monetize virtual goods with it, he went on to launch the company&#8217;s next big hit, Restaurant City. These two games inspired competing ones from Zynga and many other developers, and provided the revenue and traffic numbers that got Electronic Arts to acquire Playfish in the fall of 2009 in a deal worth up to $400 million. [...]</p>
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		<title>By: Inside Social Games &#183; EA to Acquire KlickNation as it Moves Into Core Gaming on The Facebook Platform</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-124239</link>
		<dc:creator>Inside Social Games &#183; EA to Acquire KlickNation as it Moves Into Core Gaming on The Facebook Platform</dc:creator>
		<pubDate>Thu, 01 Dec 2011 02:07:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-124239</guid>
		<description>[...] KlickNation would add a core gamer-focused studio to the two social gaming ones the company currently has in Dragon Age Legends developer EA2D and Playfish. These two studios mainly produce social games related to EA&#8217;s existing franchises like Dragon Age, The Sims and FIFA. Playfish also maintains the original intellectual property it created like Restaurant City before it was bought in 2009 for $300 million in cash and stock plus $100 million in earnouts. [...]</description>
		<content:encoded><![CDATA[<p>[...] KlickNation would add a core gamer-focused studio to the two social gaming ones the company currently has in Dragon Age Legends developer EA2D and Playfish. These two studios mainly produce social games related to EA&#8217;s existing franchises like Dragon Age, The Sims and FIFA. Playfish also maintains the original intellectual property it created like Restaurant City before it was bought in 2009 for $300 million in cash and stock plus $100 million in earnouts. [...]</p>
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		<title>By: Inside Social Games &#183; EA Q2 FY12 Digital Revenue Up 45%</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-116175</link>
		<dc:creator>Inside Social Games &#183; EA Q2 FY12 Digital Revenue Up 45%</dc:creator>
		<pubDate>Thu, 27 Oct 2011 21:23:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-116175</guid>
		<description>[...] average revenue per user for a sixth consecutive quarter. EA acquired the Restaurant City developer in late 2009 and since sunsetted several of its older titles in favor of developing Facebook games around [...]</description>
		<content:encoded><![CDATA[<p>[...] average revenue per user for a sixth consecutive quarter. EA acquired the Restaurant City developer in late 2009 and since sunsetted several of its older titles in favor of developing Facebook games around [...]</p>
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		<title>By: What Core Games Bring to Social Games</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-80129</link>
		<dc:creator>What Core Games Bring to Social Games</dc:creator>
		<pubDate>Sun, 03 Apr 2011 20:13:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-80129</guid>
		<description>[...] Cow Clicker into a social game satire. Where these big names went, bigger companies followed. EA bought Playfish in 2009 and Disney acquired Playdom less than a year later. Today, even core game franchises like [...]</description>
		<content:encoded><![CDATA[<p>[...] Cow Clicker into a social game satire. Where these big names went, bigger companies followed. EA bought Playfish in 2009 and Disney acquired Playdom less than a year later. Today, even core game franchises like [...]</p>
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		<title>By: Two of Playfish&#8217;s Cofounders Are Leaving EA</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-69093</link>
		<dc:creator>Two of Playfish&#8217;s Cofounders Are Leaving EA</dc:creator>
		<pubDate>Tue, 15 Feb 2011 20:09:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-69093</guid>
		<description>[...] purchase of social game developer Playfish in late 2009 was a watershed event. The deal, valued at up to $400 million, signaled that traditional gaming companies believed social games and the Facebook platform are a [...]</description>
		<content:encoded><![CDATA[<p>[...] purchase of social game developer Playfish in late 2009 was a watershed event. The deal, valued at up to $400 million, signaled that traditional gaming companies believed social games and the Facebook platform are a [...]</p>
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		<title>By: EA signs on the dotted line with Facebook &#124; Headstream Consulting</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-67280</link>
		<dc:creator>EA signs on the dotted line with Facebook &#124; Headstream Consulting</dc:creator>
		<pubDate>Tue, 08 Feb 2011 17:49:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-67280</guid>
		<description>[...] move falls in line with their massive purchase and investment in the social games studio Playfish last year and makes a lot of sense for all [...]</description>
		<content:encoded><![CDATA[<p>[...] move falls in line with their massive purchase and investment in the social games studio Playfish last year and makes a lot of sense for all [...]</p>
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		<title>By: Interview: Ubisoft&#8217;s Chris Early on Moving Into Social Games</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-36034</link>
		<dc:creator>Interview: Ubisoft&#8217;s Chris Early on Moving Into Social Games</dc:creator>
		<pubDate>Wed, 27 Oct 2010 00:26:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-36034</guid>
		<description>[...] hits, Ubisoft is substantially behind competitor Electronic Arts, which boosted its own figures by acquiring Playfish, but ahead of competitors like THQ that haven&#8217;t yet put significant effort into social [...]</description>
		<content:encoded><![CDATA[<p>[...] hits, Ubisoft is substantially behind competitor Electronic Arts, which boosted its own figures by acquiring Playfish, but ahead of competitors like THQ that haven&#8217;t yet put significant effort into social [...]</p>
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		<title>By: Disney Announces Playdom Acquisition for $563.2M, Plus Up to $200M Earn-Out</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-21405</link>
		<dc:creator>Disney Announces Playdom Acquisition for $563.2M, Plus Up to $200M Earn-Out</dc:creator>
		<pubDate>Tue, 27 Jul 2010 22:37:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-21405</guid>
		<description>[...] of Playdom&#8217;s biggest rivals, Playfish, was bought by Electronic Arts last year in a deal worth up to $400 million, a watershed acquisition in social gaming that until today had been the largest purchase in the [...]</description>
		<content:encoded><![CDATA[<p>[...] of Playdom&#8217;s biggest rivals, Playfish, was bought by Electronic Arts last year in a deal worth up to $400 million, a watershed acquisition in social gaming that until today had been the largest purchase in the [...]</p>
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		<title>By: Kristian Segerstråle vs Indie &#124; Kotori</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-15207</link>
		<dc:creator>Kristian Segerstråle vs Indie &#124; Kotori</dc:creator>
		<pubDate>Fri, 30 Apr 2010 21:26:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-15207</guid>
		<description>[...] those of you who may not know who Kristian Segerstrale is, he is one the founders of Glu Mobile as well as Playfish (which was later sold to EA for $250M). Kristian held a brilliant keynote, [...]</description>
		<content:encoded><![CDATA[<p>[...] those of you who may not know who Kristian Segerstrale is, he is one the founders of Glu Mobile as well as Playfish (which was later sold to EA for $250M). Kristian held a brilliant keynote, [...]</p>
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		<title>By: Say What? Yes, You Heard Right &#8211; Zynga Could Be Worth $5 Billion</title>
		<link>http://www.insidesocialgames.com/2009/11/09/ea-buys-playfish-in-deal-worth-up-to-400-million/comment-page-1/#comment-14332</link>
		<dc:creator>Say What? Yes, You Heard Right &#8211; Zynga Could Be Worth $5 Billion</dc:creator>
		<pubDate>Wed, 07 Apr 2010 03:56:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=8236#comment-14332</guid>
		<description>[...] That gives the company more than four times as many monthly active users as Playfish, which was recently bought by Electronic Arts for $400 million. China&#8217;s Tencent Holdings is the only online game company that is larger [...]</description>
		<content:encoded><![CDATA[<p>[...] That gives the company more than four times as many monthly active users as Playfish, which was recently bought by Electronic Arts for $400 million. China&#8217;s Tencent Holdings is the only online game company that is larger [...]</p>
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