Comments on: How Big Social Games Maintain Their Sticky Factors

By: sarunas

sarunas — Mon, 03 Jan 2011 08:07:10 +0000

It has to be noted that engagement metric can increase over time naturally. It’s not like the game is getting better, but simply a math effect.

Engagement declines when the game experiences rapid growth.

After a while, game growth slows or stops. MAU starts to decline faster (less fly-by-night players) than DAU (the regulars keep playing). Under this scenario, engagement metric starts to improve. In a mature game, it is possible to see +2% growth in engagement metric every month. It simply means that your base is shrinking and your monthly players will sooner or later decline down to the number of your daily players.

By: Quora

Quora — Tue, 19 Oct 2010 07:13:28 +0000

What is the usual churn rate for a social game?…

It really depends on what metrics you are using to define churn. A good analysis of its opposite, engagement, as defined by publicly available data can be found here: http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-stick...

By: Quora

Quora — Mon, 04 Oct 2010 21:50:18 +0000

What is a good one-week retention percent for a social game?…

This question is worded a bit oddly. To simplify your question, you want to ask about churn rate instead of retention. Churn rate in social games is defined as how many people joined a game at x point of time that did not come back at y point of tim…

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By: The Early Social Game Winners and Losers After Facebook’s Platform Changes

The Early Social Game Winners and Losers After Facebook’s Platform Changes — Wed, 06 Jan 2010 23:42:14 +0000

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Top Social Game Titles Take a Hit: Seasonal Declines or Something Bigger? — Tue, 22 Dec 2009 20:23:11 +0000

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By: Alex | Farmville Hints

Alex | Farmville Hints — Sat, 21 Nov 2009 19:47:48 +0000

Great post! I’m surprised how popular social networking games like Farmville and Mafia Wars have become. No doubt that these types of games will become even bigger in the future.

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