Comments on: How Big Social Games Maintain Their Sticky Factors http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/ Tracking Innovation at the Convergence of Games and Social Platforms Fri, 19 Mar 2010 16:46:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Facebook: The Mafia Farm « iNk http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-12706 Facebook: The Mafia Farm « iNk Fri, 19 Feb 2010 04:58:30 +0000 http://www.insidesocialgames.com/?p=8062#comment-12706 [...] in depth analysis than someone who uses the word “wompa” in a sentence, take a peek here.  It’s more delicious stuff a la Eric von Coelin, and interestingly enough, applicable to [...] [...] in depth analysis than someone who uses the word “wompa” in a sentence, take a peek here.  It’s more delicious stuff a la Eric von Coelin, and interestingly enough, applicable to [...]

]]> By: ソーシャルアプリでどのような仕組みがユーザのアクティブ率を高めるのか？ | ソーシャルアプリ.com http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-11669 ソーシャルアプリでどのような仕組みがユーザのアクティブ率を高めるのか？ | ソーシャルアプリ.com Mon, 11 Jan 2010 05:16:51 +0000 http://www.insidesocialgames.com/?p=8062#comment-11669 [...] How Big Social Games Maintain Their Sticky Factors [...] [...] How Big Social Games Maintain Their Sticky Factors [...]

]]> By: The Early Social Game Winners and Losers After Facebook’s Platform Changes http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-11569 The Early Social Game Winners and Losers After Facebook’s Platform Changes Wed, 06 Jan 2010 23:42:14 +0000 http://www.insidesocialgames.com/?p=8062#comment-11569 [...] new game during the period. Because new games typically haven’t reached a steady state (which inflates the sticky factor) and because we’re more interested in the impact on games existing prior to the platform changes, [...] [...] new game during the period. Because new games typically haven’t reached a steady state (which inflates the sticky factor) and because we’re more interested in the impact on games existing prior to the platform changes, [...]

]]> By: EVCin » Top Tiles Take a Hit: Seasonal Declines or Something Bigger? http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-11162 EVCin » Top Tiles Take a Hit: Seasonal Declines or Something Bigger? Wed, 23 Dec 2009 14:28:30 +0000 http://www.insidesocialgames.com/?p=8062#comment-11162 [...] say they are on their decline – Café World only Monday released achievements in the game, which based on examples of Mafia Wars and FarmVille helped boost the sticky factors in each [...] [...] say they are on their decline – Café World only Monday released achievements in the game, which based on examples of Mafia Wars and FarmVille helped boost the sticky factors in each [...]

]]> By: Top Social Game Titles Take a Hit: Seasonal Declines or Something Bigger? http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-11141 Top Social Game Titles Take a Hit: Seasonal Declines or Something Bigger? Tue, 22 Dec 2009 20:23:11 +0000 http://www.insidesocialgames.com/?p=8062#comment-11141 [...] say they are on their decline – Café World only Monday released achievements in the game, which based on examples of Mafia Wars and FarmVille helps boost the DAU [...] [...] say they are on their decline – Café World only Monday released achievements in the game, which based on examples of Mafia Wars and FarmVille helps boost the DAU [...]

]]> By: Alex | Farmville Hints http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-9963 Alex | Farmville Hints Sat, 21 Nov 2009 19:47:48 +0000 http://www.insidesocialgames.com/?p=8062#comment-9963 Great post! I'm surprised how popular social networking games like Farmville and Mafia Wars have become. No doubt that these types of games will become even bigger in the future. Great post! I’m surprised how popular social networking games like Farmville and Mafia Wars have become. No doubt that these types of games will become even bigger in the future.

]]> By: This Week’s Headlines from Inside Social Games http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-9215 This Week’s Headlines from Inside Social Games Sun, 08 Nov 2009 22:02:01 +0000 http://www.insidesocialgames.com/?p=8062#comment-9215 [...] Social Network Netlog to Add Social Games Merscom Looks to Expand into Social Gaming How Big Social Games Maintain Their Sticky Factors Offerpal Names Direct-Response Ad Vet George Garrick As New [...] [...] Social Network Netlog to Add Social Games Merscom Looks to Expand into Social Gaming How Big Social Games Maintain Their Sticky Factors Offerpal Names Direct-Response Ad Vet George Garrick As New [...]

]]> By: Social Games : stickyness + achievments VS. churn rate | neotrope ::: by Olivier Janin ::: http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-9039 Social Games : stickyness + achievments VS. churn rate | neotrope ::: by Olivier Janin ::: Fri, 06 Nov 2009 02:35:15 +0000 http://www.insidesocialgames.com/?p=8062#comment-9039 [...] Très brillante théorie de Eric von Coelln, a social game consultant. [...] [...] Très brillante théorie de Eric von Coelln, a social game consultant. [...]

]]> By: John Tynes http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-9021 John Tynes Thu, 05 Nov 2009 16:57:34 +0000 http://www.insidesocialgames.com/?p=8062#comment-9021 It's unclear from this analysis whether the nature of the new features did the heavy lifting or whether the simple fact that they created more opportunities for news feed posts and friend notifications were responsible. In other words, any feature that sent notifications to friends and posts to your feed might work as well as achievements or gifts. Interestingly, it was the gifting that finally drove me out of Mafia Wars. In a short span of time I had 80+ gift notifications. Each one was a pain to process and I finally just blocked Mafia Wars and walked away from it. It’s unclear from this analysis whether the nature of the new features did the heavy lifting or whether the simple fact that they created more opportunities for news feed posts and friend notifications were responsible. In other words, any feature that sent notifications to friends and posts to your feed might work as well as achievements or gifts.

Interestingly, it was the gifting that finally drove me out of Mafia Wars. In a short span of time I had 80+ gift notifications. Each one was a pain to process and I finally just blocked Mafia Wars and walked away from it.

]]> By: Matthew Burke http://www.insidesocialgames.com/2009/11/04/how-big-social-games-maintain-their-sticky-factors/comment-page-1/#comment-9005 Matthew Burke Thu, 05 Nov 2009 04:13:24 +0000 http://www.insidesocialgames.com/?p=8062#comment-9005 Pretty good analysis. Interesting points about the use of achievements as the #1 viral system. Pretty good analysis. Interesting points about the use of achievements as the #1 viral system.

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