Comments on: The Future of Offer Monetization in Social Games http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/ Tracking Innovation at the Convergence of Games and Social Platforms Fri, 19 Mar 2010 15:33:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: With $12.5 Million in New Funding, gWallet Aims at Social Advertising Offers Industry http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-10277 With $12.5 Million in New Funding, gWallet Aims at Social Advertising Offers Industry Tue, 01 Dec 2009 20:19:02 +0000 http://www.insidesocialgames.com/?p=7943#comment-10277 [...] the market with. In other words, the market is maturing. While the leaders are not yet decided, we expect the overall offers market to continue growing in quality and size as a result. To dig deeper into the virtual goods market, check out our new report: Inside Virtual Goods: The [...] [...] the market with. In other words, the market is maturing. While the leaders are not yet decided, we expect the overall offers market to continue growing in quality and size as a result. To dig deeper into the virtual goods market, check out our new report: Inside Virtual Goods: The [...]

]]> By: Can the Advertising Offers Business Find Redemption In Social Networks? http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-9860 Can the Advertising Offers Business Find Redemption In Social Networks? Fri, 20 Nov 2009 01:55:03 +0000 http://www.insidesocialgames.com/?p=7943#comment-9860 [...] not just on what companies are doing right, but what they are doing wrong. We and others have covered offer and social network advertising problems that have been long-running issues on Facebook and [...] [...] not just on what companies are doing right, but what they are doing wrong. We and others have covered offer and social network advertising problems that have been long-running issues on Facebook and [...]

]]> By: Social Media Study: Women Like Brands, Love Virtual Currency http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-9354 Social Media Study: Women Like Brands, Love Virtual Currency Tue, 10 Nov 2009 18:48:11 +0000 http://www.insidesocialgames.com/?p=7943#comment-9354 [...] Q Interactive says in its release that women are “actively engaging with brands.” The suggestion is that if women aren’t paying out of pocket for virtual currency and goods, it means they must like branded offerings. While that is increasingly the case, it doesn’t necessarily mean the players always appreciate the brands they’re looking at, or that if they sign up for a credit card or free gift online they’ll follow up by using the card or buying a product. Besides deceptive ads, increasing the number of branded ads that users truly find valuable is one of the major challenges facing offer-based virtual currency monetization. [...] [...] Q Interactive says in its release that women are “actively engaging with brands.” The suggestion is that if women aren’t paying out of pocket for virtual currency and goods, it means they must like branded offerings. While that is increasingly the case, it doesn’t necessarily mean the players always appreciate the brands they’re looking at, or that if they sign up for a credit card or free gift online they’ll follow up by using the card or buying a product. Besides deceptive ads, increasing the number of branded ads that users truly find valuable is one of the major challenges facing offer-based virtual currency monetization. [...]

]]> By: EA Buys Playfish in Deal Worth Up To $400 Million http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-9271 EA Buys Playfish in Deal Worth Up To $400 Million Mon, 09 Nov 2009 16:02:32 +0000 http://www.insidesocialgames.com/?p=7943#comment-9271 [...] vast majority of its money through direct payments. While it does run some advertising offers, the offers are from TrialPay, a company that focuses on running high-quality offers from major brands. Many offer companies have [...] [...] vast majority of its money through direct payments. While it does run some advertising offers, the offers are from TrialPay, a company that focuses on running high-quality offers from major brands. Many offer companies have [...]

]]> By: Zynga Launches FishVille — How Big Will This Virtual Aquarium Game Get? http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-9075 Zynga Launches FishVille — How Big Will This Virtual Aquarium Game Get? Fri, 06 Nov 2009 19:34:25 +0000 http://www.insidesocialgames.com/?p=7943#comment-9075 [...] on Facebook — and one that has come under increasing scrutiny recently for its use of scammy advertising offers in games — has just soft-launched a new title called [...] [...] on Facebook — and one that has come under increasing scrutiny recently for its use of scammy advertising offers in games — has just soft-launched a new title called [...]

]]> By: Facebook Bans Two More Platform Ad and Offer Networks http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-9034 Facebook Bans Two More Platform Ad and Offer Networks Fri, 06 Nov 2009 01:40:21 +0000 http://www.insidesocialgames.com/?p=7943#comment-9034 [...] following a week in which offer networks have come under increased scrutiny for running deceptive ads, the company has just announced that [...] [...] following a week in which offer networks have come under increased scrutiny for running deceptive ads, the company has just announced that [...]

]]> By: Lauren http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-8999 Lauren Wed, 04 Nov 2009 23:27:12 +0000 http://www.insidesocialgames.com/?p=7943#comment-8999 Peanut Labs is preparing a new survey for users on user experience with payment options (and offers in particular) and we invite anyone to submit questions they would like to see answered by users across our network. We’ll pick the best and put them in our next survey. Feel free to send questions directly to support-media@peanutlabsmedia.com or check out our post today for more details: http://bit.ly/3hlOR9 Peanut Labs is preparing a new survey for users on user experience with payment options (and offers in particular) and we invite anyone to submit questions they would like to see answered by users across our network. We’ll pick the best and put them in our next survey.

Feel free to send questions directly to support-media@peanutlabsmedia.com or check out our post today for more details: http://bit.ly/3hlOR9

]]> By: Don’t Facebook In Anger: Gaming Scams? | Rock, Paper, Shotgun http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-8949 Don’t Facebook In Anger: Gaming Scams? | Rock, Paper, Shotgun Tue, 03 Nov 2009 17:29:31 +0000 http://www.insidesocialgames.com/?p=7943#comment-8949 [...] a nasty cycle. By means of balance, the annoyed David Kaye of Meteor Games directs people at another article he considers more balanced. If you’ve had your own experiences with these kind of social gaming, do share. [...] [...] a nasty cycle. By means of balance, the annoyed David Kaye of Meteor Games directs people at another article he considers more balanced. If you’ve had your own experiences with these kind of social gaming, do share. [...]

]]> By: Social Games & Lead-Gen « karma fu http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-8934 Social Games & Lead-Gen « karma fu Tue, 03 Nov 2009 08:13:35 +0000 http://www.insidesocialgames.com/?p=7943#comment-8934 [...] blog post to the effect yesterday.  Today Justin Smith from Inside Social Games, has published a more balanced and constructive article on offer-based monetization models.  A lot of general drama has ensued around this topic, with [...] [...] blog post to the effect yesterday.  Today Justin Smith from Inside Social Games, has published a more balanced and constructive article on offer-based monetization models.  A lot of general drama has ensued around this topic, with [...]

]]> By: Game Tycoon»Blog Archive » The Death of Lead Gen? http://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/comment-page-1/#comment-8929 Game Tycoon»Blog Archive » The Death of Lead Gen? Tue, 03 Nov 2009 07:02:55 +0000 http://www.insidesocialgames.com/?p=7943#comment-8929 [...] has already inspired quite a few responses, such as these thoughtful articles by Andrew Chen and Justin Smith, and this entirely predictable response by Mark Pincus, the CEO of [...] [...] has already inspired quite a few responses, such as these thoughtful articles by Andrew Chen and Justin Smith, and this entirely predictable response by Mark Pincus, the CEO of [...]

]]>