The $7 Billion Asian Virtual Goods Market, in PowerPoint

We’re at the Virtual Goods Summit in San Francisco, where +8* analyst Benjamin Joffe recently gave a great presentation on virtual goods in Asian markets. In his 127-slide deck, he breaks down revenue among leading market leaders in China, Korea and Japan, the profitability of industry leaders like Tencent, and much more. He also talks about the cross-Pacific history — and future — of gaming.

Joffe notably calculates that the virtual goods market in Asia is worth $7 billion this year, versus our calculation that the US virtual goods market is worth $1 billion.

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12 Responses to “The $7 Billion Asian Virtual Goods Market, in PowerPoint”

  1. Virtual Worlds News » Archive du blog » Univers virtuels et casual-social games ne connaissent pas la crise says:

    [...] The US And Western Europe, et ce n’est que le début quand on voit ce qui se passe en Asie : The $7 Billion Asian Virtual Goods Market [...]

  2. Satya Murthy » The $7 Billion Asian Virtual Goods Market, in PowerPoint says:

    [...] The $7 Billion Asian Virtual Goods Market, in PowerPoint by Eric Eldon [...]

  3. links for 2009-10-31 | Metaverse3d.com says:

    [...] The $7 Billion Asian Virtual Goods Market, in PowerPoint (tags: virtualgoods market) Partager : [...]

  4. Game Tycoon»Blog Archive » Articles of Interest says:

    [...] goods market is estimated to exceed $1B in 2009, more than doubling from 2008. For comparison, the virtual goods market in Asia is currently estimated at $7B. (I haven’t had time to personally drill into this… if you think these are gross [...]

  5. The Future of Gaming: 5 Social Predictions says:

    [...] how big the virtual goods market has already become. The U.S. market alone is thought to be worth $1 billion and the Asian market to be worth around $7 [...]

  6. The Future of Gaming: 5 Social Predictions | NASZAKLASA says:

    [...] how big the virtual goods market has already become. The U.S. market alone is thought to be worth $1 billion and the Asian market to be worth around $7 [...]

  7. The Future of Gaming: 5 Social Predictions | XtremelySocial.com says:

    [...] how big the virtual goods market has already become. The U.S. market alone is thought to be worth $1 billion and the Asian market to be worth around $7 [...]

  8. Новая вещность: $7 млрд в Азии « SocialPlay.ru – Сайт хорошего настроения says:

    [...] этом году составит 7 миллиардов долларов. Об этом он рассказал на конференции Virtual Goods Summit в Сан-Франциско. Для [...]

  9. Facebook Credits: Virtual Currency in Social Gaming| BeAloud Digital Media News says:

    [...] virtual goods market in 2009 was worth $7 billion in China, Korea and Japan alone, the US virtual goods market was estimated at 1$ billion. Tags: Facebook  [...]

  10. The Future of Social Games | Game Industry News, Interviews and Videos | Game Theory says:

    [...] negative for consumers. The industry has a ton of potential but has to overcome these issues. The $7 billion spent on virtual goods in China last year should give us great hope, but let’s not screw it [...]

  11. World Record Set for Sale of a Virtual Item says:

    [...] to many studies, the annual sales of virtual world goods is in the billions of dollars annually, (1, 2, 3).  Anecdotal evidence is already showing great interest by organized crime in virtual world [...]

  12. Tyinternety.cz | Prezentace: asijský trh s virtuálním zbožím má hodnotu 7 miliard USD says:

    [...] Via ISG [...]

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