Comments on: The Sticky Factor: Creating a Benchmark for Social Gaming Success

By: Panda-Like Update In Android Market Search? | WebProNews

Panda-Like Update In Android Market Search? | WebProNews — Wed, 06 Apr 2011 18:49:52 +0000

[...] He thinks the ranking now considers either daily active users or the “sticky factor“. [...]

By: Quora

Quora — Sun, 27 Feb 2011 00:53:25 +0000

What is a good DAU/MAU for an iPhone app? Or a standalone site?…

There are some good stats on DAU/MAU ratios within Facebook apps, where 30% is good to shoot for, but not a lot of people have used this same ratio for web products. Two articles for Facebook apps: http://techcrunch.com/2009/10/29/how-to-measure-the-tr...

By: Quora

Quora — Thu, 11 Nov 2010 17:53:50 +0000

What is the average monthly churn rate for social games?…

This depends heavily on whether the game is being aggressively marketed or not. That being said, a good metric to estimate a game’s churn is what’s called the “sticky factor”, which is a game’s DAU/MAU. You can see an article on the topic http:…

By: Facebook DAU and MAU: what they tell you (and what they don’t) « Insight analysis

Wed, 21 Jul 2010 13:47:44 +0000

[...] name for the DAU/MAU ratio – he calls it “The Social Game Sticky Factor”. In his post in Inside SocialGames, he compares a number of leading apps in terms of “stickiness”, and says that the [...]

By: Zynga Napkin Math « Eric Gonzalez

Zynga Napkin Math « Eric Gonzalez — Thu, 06 May 2010 00:31:28 +0000

[...] – DAU:MAU ratio is .375, which is pretty high for the industry. The general rule of thumb is anything over .15 makes a game sustainable. [...]

By: The Secret Glossary of Social Games Analytics | Wavedash

The Secret Glossary of Social Games Analytics | Wavedash — Tue, 13 Apr 2010 21:07:52 +0000

[...] DAU/MAU The DAU/MAU ratio is one of the hot metrics in social games. Comparing Daily Active Users to Monthly Active Users shows roughly how many days per month your average user engages with your game. If you have 500,000 daily users and 1 million monthly users, the DAU/MAU is .5, translating to the average user logging in ~15 days per month. The DAU/MAU ratio is strongly correlated with social gaming success. [...]

By: The Early Social Game Winners and Losers After Facebook’s Platform Changes

The Early Social Game Winners and Losers After Facebook’s Platform Changes — Wed, 06 Jan 2010 23:08:47 +0000

[...] — we looked at Daily Active Users (DAU), Monthly Active Users (MAU) and the resulting Sticky Factors (DAU/MAU) for top developers on December 7, 2009 (this was around the time the platform changes [...]

By: Slower Growth For This Week’s Facebook Apps With the Most New Daily Active Users

Thu, 26 Nov 2009 03:11:46 +0000

[...] over time. This retention factor figures heavily in the growth and success of apps. We’ve explained in depth why a stickiness of over 15% is important at our sister site, Inside Social [...]

By: How Big Social Games Maintain Their Sticky Factors

How Big Social Games Maintain Their Sticky Factors — Wed, 04 Nov 2009 16:01:54 +0000

[...] of the more interesting applications of the social game “sticky factor” that I introduced last week is the ability to look at the life cycle of some of the most popular games and identify some of the [...]

By: jardenberg kommenterar – 2009-11-02 — jardenberg unedited

jardenberg kommenterar – 2009-11-02 — jardenberg unedited — Mon, 02 Nov 2009 04:31:27 +0000

[...] The Sticky Factor: Creating a Benchmark for Social Gaming Success [...]