Comments on: More Rumors on EA-Playfish Deal: Due Diligence, Acquisition Numbers

By: EA Buys Playfish in Deal Worth Up To $400 million

EA Buys Playfish in Deal Worth Up To $400 million — Mon, 09 Nov 2009 15:23:46 +0000

[...] We and others had heard the deal was for $250 million at the time, but we heard a couple weeks later that it might be more. From our second article: [...]

By: Top social gaming company Playfish may be acquired by EA for $400 million « Blog on Monetizing Storytelling

Thu, 29 Oct 2009 15:45:59 +0000

[...] · 1 Comment A recent post by Inside Social Games presents latest rumors about a forthcoming acquisition of Playfish by Electronic Arts. Their article reports that the two companies may have entered a due [...]

By: Social Gaming como el mercado de crecimiento de la industria | Denken Über

Social Gaming como el mercado de crecimiento de la industria | Denken Über — Wed, 28 Oct 2009 14:49:36 +0000

[...] grandes jugadores de la industria de los videojuegos necesitan mantener sus resultados anuales, la posible compra de PlayFish por parte de Electronic Arts es algo tan lógico que no debería ni sorprendernos pero la realidad es que hay 3 mercados que [...]

By: Top social gaming company Playfish may be acquired by EA for $400 million « Aalto Media Factory

Tue, 27 Oct 2009 13:40:46 +0000

[...] recent post by Inside Social Games presents latest rumors about a forthcomingacquisition of Playfish by Electronic Arts. Their article reports that the two companies may have entered a [...]

By: More Rumors on EA-Playfish Deal: Due Diligence, Acquisition Numbers | umojahosting

Sat, 24 Oct 2009 23:50:49 +0000

[...] > Continue reading over on Inside Social Games. VN:F [1.7.2_963]please wait…Rating: 0.0/10 (0 votes cast)VN:F [1.7.2_963]Rating: 0 (from 0 votes)Add this to Google BookmarksShare this on FacebookPost this to MySpaceTweet This!Share this on TipdSubmit this to Script & StyleShare this on FriendFeedShare this on BlinklistShare this on del.icio.usDigg this!Post this on DiigoShare this on RedditBuzz up!Stumble upon something good? Share it on StumbleUponShare this on TechnoratiShare this on MixxSubmit this to DesignFloatSubscribe to the comments for this post?Share this on LinkedinSeed this on NewsvineShare this on DevmarksAdd this to Mister WongAdd this to IzebyShare this on PFBuzzMark this on BlogMarksSubmit this to TwittleyShare this on FwispMoo this on DesignMoo!Share this on BobrDobrAdd this to Yandex.BookmarksAdd this to Memory.ruAdd this to 100 bookmarksAdd this to MyPlaceSubmit this to Hacker NewsSend this page to Print FriendlyBump this on DesignBumpAdd this to NingPost this to Identica [...]

By: Rumors Put Playfish’s Price “North Of $400 Million” | Bizzmodels.com

Sat, 24 Oct 2009 13:06:20 +0000

[...] will have to pay way more than that if it wants to reel in social games startup, gossipers tell Inside Social [...]

By: Hold’em Or Fold’em? Looks Like Playfish Is Still In Play | The Daily Tech Log

Fri, 23 Oct 2009 21:18:05 +0000

[...] In fact, we’ve learned that Playfish is still in play, and in all likelihood EA leaked the $250 million figure as a negotiating tactic. Our sources say that Playfish is holding out for another offer, somewhere between $350m at the low end and $500m at the top end, either from EA or another suitor. Independently, Inside Social Games has uncovered similar chatter. [...]

By: EA’s Pogo.com Casual Game Site Gets Facebook Connect, Sort of

EA’s Pogo.com Casual Game Site Gets Facebook Connect, Sort of — Fri, 23 Oct 2009 20:08:47 +0000

[...] been covering how big game maker Electronic Arts may be making a big move into social gaming by acquiring top developer Playfish, but yesterday it made a separate social move. The company launched Facebook Connect for its casual [...]

By: Finance Geek » Rumors Put Playfish’s Price "North Of $400 Million”

Finance Geek » Rumors Put Playfish’s Price "North Of $400 Million” — Fri, 23 Oct 2009 19:13:42 +0000

[...] will have to pay way more than that if it wants to reel in social games startup, gossipers tell Inside Social [...]

By: Eric von Coelln

Eric von Coelln — Fri, 23 Oct 2009 18:36:28 +0000

EA definitely needs to do something in the social space. Their online flagship Pogo.com is flat (hovering around 5.5 million daily users for a year per Quantcast.com/pogo.com) and their demographic (heavily skewed female — 76% — and over 35) is migrating in droves to Facebook:

Age //Feb-09 FB Women//Sep-09 FB Women//% Change
55-65 // 717,260 // 3,284,500 // 458%
45-54 // 1,377,440 // 5,913,360 // 429%
35-44 // 3,598,800 // 8,659,040 // 241%

Added to this, Pogo launched Facebook Connect yesterday — so EA know they need to reach this demographic and play in where the users are. Playfish or another developer is a quick way to get the expertise.