Comments on: Using Dual-Currency Systems for Better Revenues and Engagement http://www.insidesocialgames.com/2009/10/16/using-dual-currency-systems-for-better-revenues-and-engagement/ Tracking Innovation at the Convergence of Games and Social Platforms Sat, 20 Mar 2010 12:18:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: HeyZap Adds Dual-Currency Option to its Flash Gaming Platform http://www.insidesocialgames.com/2009/10/16/using-dual-currency-systems-for-better-revenues-and-engagement/comment-page-1/#comment-10291 HeyZap Adds Dual-Currency Option to its Flash Gaming Platform Tue, 01 Dec 2009 22:42:24 +0000 http://www.insidesocialgames.com/?p=7436#comment-10291 [...] social games already use this concept, of course. Dual currencies typically include both a currency that costs money and one that can be [...] [...] social games already use this concept, of course. Dual currencies typically include both a currency that costs money and one that can be [...]

]]> By: Using Dual-Currency Systems for Better Revenues and Engagement « The Offerpal Media Blog http://www.insidesocialgames.com/2009/10/16/using-dual-currency-systems-for-better-revenues-and-engagement/comment-page-1/#comment-8457 Using Dual-Currency Systems for Better Revenues and Engagement « The Offerpal Media Blog Wed, 21 Oct 2009 18:22:54 +0000 http://www.insidesocialgames.com/?p=7436#comment-8457 [...] 2009 by myofferpal This was a guest post by Matt McAllister and Jaini Shah of Offerpal Media on Inside Social Games. The article addresses issues that developers should consider when implementing virtual currencies. [...] [...] 2009 by myofferpal This was a guest post by Matt McAllister and Jaini Shah of Offerpal Media on Inside Social Games. The article addresses issues that developers should consider when implementing virtual currencies. [...]

]]> By: Matt McAllister http://www.insidesocialgames.com/2009/10/16/using-dual-currency-systems-for-better-revenues-and-engagement/comment-page-1/#comment-8365 Matt McAllister Mon, 19 Oct 2009 17:11:17 +0000 http://www.insidesocialgames.com/?p=7436#comment-8365 Hi Mark, That 5 - 15% is across our network of 2,000 publishers (apps, virtual worlds, gaming sites, social nets, etc.). We have some publishers who even experience more like 20%, though others are as low as 2 - 3%. Very few Facebook games drive much less than 5% assuming they've integrated virtual currency properly and have an engaging game. If it is much less than 5%, one of those two things most likely isn't working properly. If you have any further questions, I'm happy to discuss. You can reach me at matt.mcallister@offerpal.com. Thanks, matt Hi Mark,

That 5 – 15% is across our network of 2,000 publishers (apps, virtual worlds, gaming sites, social nets, etc.). We have some publishers who even experience more like 20%, though others are as low as 2 – 3%. Very few Facebook games drive much less than 5% assuming they’ve integrated virtual currency properly and have an engaging game. If it is much less than 5%, one of those two things most likely isn’t working properly.

If you have any further questions, I’m happy to discuss. You can reach me at matt.mcallister@offerpal.com.

Thanks,
matt

]]> By: Mark Otero http://www.insidesocialgames.com/2009/10/16/using-dual-currency-systems-for-better-revenues-and-engagement/comment-page-1/#comment-8312 Mark Otero Sat, 17 Oct 2009 18:25:35 +0000 http://www.insidesocialgames.com/?p=7436#comment-8312 "These typically make up between 5 to 15% of your overall user base." Where did you get this figure? The 5 to 15% range seems *way* off the mark. Can you give us a few examples of social games on Facebook that monetize this well? “These typically make up between 5 to 15% of your overall user base.”

Where did you get this figure? The 5 to 15% range seems *way* off the mark. Can you give us a few examples of social games on Facebook that monetize this well?

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