Watch Inside Virtual Goods on CNBC

October 15th, 2009

By Eric Eldon

Yesterday, we announced the release of our new Inside Virtual Goods: The US Virtual Goods Market, 2009 – 2010 research report, exclusively focused on the size and future of the virtual goods market in the United States. The big picture? We estimate the total 2009 US virtual goods opportunity at just over $1 billion.

Today, report co-author and partner Charles Hudson appeared on CNBC’s “Street Signs” to discuss the report and virtual goods. Here’s the video. Note: CNBC discusses the lack of virtual goods in free-to-play iPhone and iPod Touch games — Apple started allowing purchases in free apps today, though virtual currency purchases are still prohibited.

To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: The Future of Social Gaming 2010.

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Filed in Business, Mobile, Social Games, VirtualGoods, facebook, iphone, monetization

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8 Responses to “Watch Inside Virtual Goods on CNBC”

Nir Eyal Says:
October 15th, 2009 at 7:57 pm
Congrats Justin and Charles! The mainstreamer media is finally starting to catch-up to what you’ve known for years. Thanks for pushing the virtual goods industry forward!
Cameron Ellis Says:
October 15th, 2009 at 9:08 pm
Its nice to CNBC recognizing what has been a great online publication. I’m an indie social game dev, been reading this site for quite a while and I’ve gotta say this is now *the* authoritative voice for social gaming news. Keep up the Good Work.
Eric Eldon Says:
October 16th, 2009 at 10:43 am
Thanks, guys. A round of virtual-gift drinks is on me!
Ngmoco’s New Eliminate Game Looks to Cash in on Virtual Goods Says:
October 19th, 2009 at 10:21 am
[...] and lucrative, has been quite difficult. However, with the virtual goods market predicted to be worth around $1 billion in the US alone by the end of 2009, this latest move by ngmoco may prove to be one of the boldest ones we [...]
A Look at Who’s New in Social Gaming: Gravity Bear Says:
November 5th, 2009 at 6:01 am
[...] Gravity Bear, the latest social gaming startup, is not shy about its objective: To take on the big three developers, Playfish, Zynga, and Playdom and carve out a piece of the social space that is projected to be worth over $1 billion for 2009. [...]
Blizzard Adds Virtual Goods to World of Warcraft Says:
November 5th, 2009 at 6:31 am
[...] for its epidemically contagious MMO, World of Warcraft, this big fish is hardly unaware of the booming virtual goods market. As such, the overseers of Azeroth have officially opened the World of [...]
Will Holiday Virtual Goods Expand Social Gaming Revenue? Says:
December 15th, 2009 at 7:43 am
[...] hit the United States this year — 11 million people a month are buying them, leading to $1 billion in revenue this year, according to our Inside Virtual Goods [...]
Frosmo Brings Tournament Gaming to the Web, Facebook Says:
December 16th, 2009 at 8:04 am
[...] they are well aware of the value of virtual goods and currencies (which is expectant to be over $1 billion this year). To that end, the portal has its very own virtual currency. In and of itself, it may not merit [...]