Meet Plinga, Apparently Zynga’s German Copycat

Welcome to Plinga Social Games for FacebookWhile Zynga, like most other social game developers, has habitually been “inspired” by others’ successful games, the company itself is apparently now being cloned in Germany. Or at least the attempt is being made, and by none other than a company funded by the Samwer brothers.

The three brothers have made a career founding or investing in German companies closely modeled after American ones. For example, they invested in German Facebook clone StudiVZ, sold their shares, and in early 2008 bought into Facebook itself. Now, their investment firm, called Rocket Internet, has put money into a new company called Plinga, according to German gaming site GameBizz.

The company more than rhymes with Zynga, as it apparently is going to attempt to copy Zynga’s games. For now, though, it only has one live, a simple social card game called FunCards. “Like UNO, just better!” is its slogan. The app, launched late last month, has a little more than 6,000 users. In other words, a long way to go to match its namesake’s more than 129 million unique monthly users.

FunCards on Facebook-1

As any social gaming developer reading this must appreciate, there is a certain humor to a new company purposefully positioning itself as a copycat, when in fact almost every social gaming company on Facebook today has been perfecting the art for years.

Interestingly, the report also seems to say that the Samwer brothers have put money directly into Zynga, although we have not see this information published anywhere else — and we don’t speak German so we’re reading the GameBizz article using Google Translate. Here’s that mention:

Especially macabre: Jamba brothers Mark, Alexander and Oliver Samwer have invested, according to sources GameBizz also in the social games giant Zynga and thus copy the market leader and direct market participants based on their insider knowledge.

To dig deeper into virtual goods, check out our new report: Inside Virtual Goods: The US Virtual Goods Market 2009 – 2010.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

One Response to “Meet Plinga, Apparently Zynga’s German Copycat”

  1. Chris Edwards says:

    LOL wait..so a gaming company that is going to Copy a gaming company that copies almost all of its games.

    BTW I like your use of the word “inspired” and how you put it in quotes.

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Web Developer

mediabistro.com
New York, NY

Web Producer (Homepage, BBC feature sections) BBC.

BBC Worldwide Americas
New York, NY

Social Media Assistant - Telecommuniting

Elements Behavioral Health
Long Beach, CA

SEO and Google Specialist

Elements Bahavioral Health
Long Beach, CA

Digital Media Buyer/Planner

High 5 Games
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us