Zynga to Partner with InComm for Prepaid Virtual Currency Cards?

Prepaid game cards are becoming an increasingly popular way for players to buy virtual currency in MMOs and virtual worlds, and they may soon become a popular way for players of social games on Facebook and MySpace.

Zynga, the largest developer of Facebook and MySpace games — and who we hear is nearing $200 million in annualized revenue — may soon launch a series of prepaid cards with leading provider InComm, we hear. The cards would enable players to purchase credit toward virtual currency in popular Zynga games like Texas HoldEm Poker, YoVille, FarmVille, and more.

InComm, whose cards are available in 145,000 retail stores worldwide, could help boost Zynga’s virtual currency sales in particular with players who don’t have access to a credit card. Prepaid cards are especially popular with younger players who may not be able to bill significant purchases to their parents’ credit cards and who may not be eligible to participate in other alternative payment methods like offers. They are often sold at cash registers in game, grocery, electronics, and convenience stores.

Earlier this year, InComm reported that their game currency card business grew 200% over early 2008, and has been launching new gaming cards throughout the year with partners like Cartoon Network and Ndoors. Adding a partner like Zynga could drive InComm’s business even faster this year.

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9 Responses to “Zynga to Partner with InComm for Prepaid Virtual Currency Cards?”

  1. Playdom To Introduce Pre-Paid Cards in Retail Stores — with InComm says:

    [...] our story about a possible partnership between Zynga and pre-paid game card company InComm today, Playdom has told us that it is officially going to roll out pre-paid cards, and also with [...]

  2. Next Time You’re At The Checkout Counter, Why Not Buy Some Mobsters Game Credits? « facebooknews says:

    [...] Sorority Life, two of Playdom’s largest games. Just this morning we learned that Zynga is partnering with InComm for their own set of prepaid cards. The timing of these announcements are most likely not [...]

  3. Next Time Your At The Checkout Counter, Why Not Buy Some Mobsters Game Credits? | GoSocial.dk - Social Media Marketing says:

    [...] Sorority Life, two of Playdom’s largest games. Just this morning we learned that Zynga is partnering with InComm for their own set of prepaid cards. The timing of these announcements are most likely not [...]

  4. Next Time You’re At The Checkout Counter, Why Not Buy Some Mobsters Game Credits? | GoSocial.dk - Social Media Marketing says:

    [...] Sorority Life, two of Playdom’s largest games. Just this morning we learned that Zynga is partnering with InComm for their own set of prepaid cards. The timing of these announcements are most likely not [...]

  5. Zynga’s Power Plays — A Review says:

    [...] money from virtual goods through advertising offers and web and mobile payment services, it is also apparently introducing pre-paid gift cards. We spotted a potential deal between the company and card company InComm earlier this week; the way [...]

  6. Zynga’s Power Plays — A Review | GoSocial.dk - Social Media Marketing says:

    [...] money from virtual goods through advertising offers and web and mobile payment services, it is also apparently introducing pre-paid gift cards. We spotted a potential deal between the company and card company InComm earlier this week; the way [...]

  7. Jackie Han says:

    Hi, I’m Jackie from Gosumall. I’m wondering how much would it cost to have a sponsorship ad with you.

  8. Credits Gets More Promotion with Redeemable Target Gift Cards says:

    [...] companies like Stardoll, Three Rings, NBC Universal and more, and a variety of retail chains. Zynga and Playdom have partnered with InComm for card distribution services; they and other developers [...]

  9. Next Time You're At The Checkout Counter, Why Not Buy Some Mobsters Game Credits? - AllFacebook says:

    [...] Sorority Life, two of Playdom’s largest games. Just this morning we learned that Zynga is partnering with InComm for their own set of prepaid cards. The timing of these announcements are most likely not [...]

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