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By Christopher Mack 10 Comments »

rollercoasterkingdomWhy is creating and managing virtual worlds so appealing? In short, it is a combination of control, expression, and creativity. In bigger worlds like SimCity or Roller Coaster Tycoon, players control an entire world and aren’t limited to simpler spaces or systems. And now, Zynga is bringing the businessperson inside us all to the Facebook platform with its latest release, Roller Coaster Kingdom.

Roller Coaster Kingdom is somewhat reminiscent of a simplified version of the Roller Coaster Tycoon series. At the beginning, players can build a handful of attractions with the coin they start out with. As players build up their attractions, guests start to file in for a good time. For each ride guests visit, a bit of money is earned and thus the business begins to take flight.

For now, the term business is used in a limited sense, because there doesn’t seem to be a  lot of strategy involved in earning income. It feels like Zynga has spent more time so far on aesthetics than creating a wider breadth of game play. That isn’t to say there isn’t any strategy at all though. Players can still upgrade attractions, build new elements based on NPC “thoughts,” and replace outdated rides. On that same token, however, there is no noticeable marketing or manual price setting.

kingdomworkerWhile the traditional  concept of “salary” doesn’t exist, you do pay  your workers in food. Each attraction or vendor requires someone to manage it, and they can only work for about three hours before needing “payment.” What is most interesting, however, is that these workers are your friends. As a social game, this is perhaps the most curious feature of the game, as you get to place them at any ride you want and watch them earn their keep in some rather goofy outfits.

While it is simple  compared to its breathren, the game is fairly fun. Like most social games of this genre, it is a bit slow in getting started, but once you start to get a decent cash flow, the ability to create what you want becomes much more entertaining. The game does have some kinks to it, but as with most Zynga games, it is unlikely to remain the same for too long. Changes will happen, improvements will be made, and all in all, we’re sure to see more improvements soon.

To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: The Future of Social Gaming 2010.

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10 Responses to “Employ Facebook Friends in Your Virtual Theme Park with Roller Coaster Kingdom”

  1. gambit Says:

    The “employ your friends” (and pay them in food) feature has already been in place with Playfish– besides NOT being a farm or mob/mafia game, being able to hire your friends to work for you is probably the feature that makes Restaurant City so unique.

    It’s nice to see “social games” starting to really explore the space of in-game interactions.

  2. Doug G. Says:

    I’m not sure whether to be scared or excited to see Zynga entering the same game genre (Tycoon / Business sim) that our game is in. :)

    It looks fun, and as usual Zynga will likely see success with a game that is fun for the masses without in-depth strategy.

    Meanwhile, we will continue to target our game (Tycoon Online) to a more competitive audience with a good balance of casual fun and strategic gameplay.

  3. Jhonson Says:

    nothing to play just wanna play

  4. ABC Says:

    The Roller Coaster just upgrade , feel not fun anymore because waste time to waiting the guest coming , coin earn less and hard to level up.

  5. Lisa Says:

    I agree with ABC. Roller Coaster Kingdom has lost it’s appeal. You have to wait an EXTREMELY long time for guests and then you don’t earn very many coins. I’m losing interest fast. :(

  6. Café World (20M), Roller Coaster Kingdom (10M), FarmVille (60M) in Top 20 Growing Games This Week Says:

    [...] Roller Coaster Kingdom, has also boomed. It actually launched at the beginning of August, and by Zynga’s standards had been growing relatively slowly. In fact, it was actually losing traffic in September, falling from a high of 4.45 million to as [...]

  7. robert Says:

    guys please add me to roller coaster game here in facebook please… i need more neighbors :( please help me guys heheh ^^

  8. Garrie Says:

    Anyone who is struggling because of lack of employees, its maybe cheating in a way, but simply open a new e-mail account the a new facebook account with this e-mail and add neighbour. Just a thought!

  9. dee dee Says:

    Just stared roller coaster kingdom. I am in need of neighbors. can anybody help.

  10. Rise Davis Says:

    I have been playing Roller Coaster Kingdom and enjoy it very much.

    THE PAST 3 DAYS I HAVE NOT BEEN ABLE TO ENTER TO DO MY SITES……I CAN SEND AND RECIEVE GIFTS….BUT THAT’S ABOUT IT….

    Any suggestions?

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