Inside Social Games

Not long ago, San Francisco startup Heyzap released a casual game widget platform that allowed website owners to easily incorporate casual Flash games. The idea was to assist in game distribution and generate revenue through in-game advertisements and virtual goods. Now, Heyzap is adding a new payout system that will offer publishers the opportunity to receive 15% of all proceeds generated.

The Heyzap platform is currently used by around 35,000 publishers with the original goal being to increase engagement levels. Once games have been embedded, revenue can be tracked via a dashboard on the Heyzap homepage. After the 15% cut to publishers, the remaining revenue is split between the game’s developer and Heyzap themselves.

Since the release, Heyzap co-founder, Immad Akhund, has sayd that 15 developers have integrated the Heyzap payments system so far. Akund expects to see that number grow quickly since many developers are currently working on games that are meant for microtransactions specifically.

With the large number of casual Flash games on the market, platforms like Heyzap are starting to help with monetization. So far, Heyzap has been growing quite nicely, and this new service ought to further growth significantly.