Zynga Adds Talent with Acquisition of MyMiniLife
Major social game developer Zynga recently acquired young social virtual world developer MyMiniLife, and it is already using some of the company’s technology in FarmVille. The MyMiniLife team has already joined Zynga’s 400-odd staff and is primarily focused on helping grow Zynga’s virtual worlds.
MyMiniLife allows users to create their own personalized spaces and homes using styles ranging from that of a budding metropolis to a tropical island getaway. Players can then, of course, expand their creations through the purchase of items using the company’s virtual currency.
Currently, the company is relatively small, but its experience in virtual worlds is what Zynga is after.
“We’re constantly looking for the highest quality talent and technology to help us build our business,” says Mark Skaggs, VP and GM of Social RTS at Zynga. “The MyMiniLife technology and team is a perfect complement to the top notch teams here at Zynga.”
Until recently, the most successful virtual world from the company has been YoVille with just under 10.3 million monthly users this past month. However, with the staggering success of its latest title, FarmVille, it will be interesting to see how the company integrates the MML team. As of last month, FarmVille garnered an incredible 16.7 million users, ousting long time top Facebook games Texas HoldEm Poker and Mafia Wars.
“We’re very excited to join Zynga and help grow the business in any way we can,” says Sizhao Yang, CEO of MyMiniLife. “We’re looking forward to being an integral part of Zynga’s leadership and growth moving forward, and are happy to have supported FarmVille’s amazing success with MyMiniLife’s technology.”
August 15th, 2009 at 10:33 am
on Texas Hold em Poker i can play but i dont know wats the problm of it
August 15th, 2009 at 10:33 am
for myspace
September 17th, 2009 at 8:19 am
hope mml will soon be back to normal.. eversince this “thing” happened, the site is not working like it was before.
September 24th, 2009 at 9:46 pm
and zynga is not known for having character or caring about its customers, so this does NOT bode well. using mml now is like being in a ghost town. problems galore and no help. it’s as if old mmlers no longer matter (if we ever did).
November 3rd, 2009 at 6:01 am
[...] of course, has increasingly complex virtual economies running in its own games. One acquisition, of MyMiniLife earlier this year, came with technology that was quickly put to use in its hit game FarmVille. What’s more, [...]
February 11th, 2010 at 8:36 am
[...] Business is not the first company that Zynga has acquired. Others include MyMiniLife, a smaller studio that has helped Zynga build popular simulation games like FarmVille, the Facebook [...]
February 11th, 2010 at 8:41 am
[...] Business is not the first company that Zynga has acquired. Others include MyMiniLife, a smaller studio that has helped Zynga build popular simulation games like FarmVille, the Facebook [...]
March 10th, 2010 at 3:39 pm
I really miss to mml, is the best game =(
May 13th, 2010 at 9:46 pm
to zynga: please revive the game myminilife, im sure mml fans are hoping to play it again! we miss it a lot!