SGN, one of the earliest developers of cross-platform social games, has just released a new version of (fluff)Friends for MySpace. Fueled by the success on Facebook and i(fluff)Pets on the iPhone, the MySpace rendition marks the third addition to the fluff family. Players can now connect to the (fluff)Friend community and interact with players across all three platforms.

Like its predecessors, the MySpace version will contain the same high-quality visuals and game play. Users will still be able to adopt their own pet and care for it through petting, feeding, quests, and so on. (fluff)Friend members will also be able to customize their own (fluff)Habitats using what SGN calls the “(fluff)Editor” and “(fluff)Art” sharing modules.

SGN hopes it can extends fluff’s reach to many of the 130 million potential users on MySpace.

“(fluff)Friends is a dynamic world that appeals to and resonates with the demographic of the MySpace community and creates a safe environment for young people to express their imagination,” says Shervin Pishevar, CEO of SGN.

(fluff)Friends for MySpace will also monetize through virtual goods and currency (dubbed “munny”). Currently, SGN reports that subscribers of the Facebook version spend around $50 per month. The purchasing audience is 79% female and has an average age of 27.

Fluff’s platform-agnostic nature is an interesting model as SGN grows the “(fluff)Franchise” across more platforms and devices. It will be interesting to see if the company goes further down the web or mobile route in the future.