Live Gamer Acquires Korean Microtransaction Provider N-Cash
Last year, online e-commerce service provider Live Gamer partnered with Acclaim, GoPets, and IAC’s InstantAction.com in order to create player-to-player virtual goods marketplaces. However, the company has now expanding in new ways with the recent acquisition of one of Korea’s N-Cash. With the addition, Live Gamer will add N-Cash’s global “publisher-to-player” platform to its repertoire.
The company said the combination of publisher-to-player and player-to-player transactions will enable a “full e-commerce platform featuring virtual item SKU management; e-wallet and billing; global payment gateway integration; anti-fraud; and analytics and reporting.”
Nearly ten years old, N-Cash has been around since the very first item-based game, Joyon’s GerSang. In fact, they’re the ones that supported it. Now, the company offers its solution to over 60 game operators around the globe with over 100 integrated titles, and the aggregation of 200 payment service providers.
“Asian game operators have proven for nearly a decade that publishers can create thriving micro-transaction-based experiences while generating greater revenue opportunities,” says Live Gamer Chairman, CEO, and Co-Founder Mitchell Davis. “Today, that market is over $4 billion strong and growing at nearly 30 percent per year. With N-Cash, we’ve acquired a secure, scalable and proven commerce platform which has completed 150 million micro-transactions and is currently handling 56 million registered users.”
Currently, the Asian virtual goods economy is about 25x larger than the American market. Considering that Asian trends have been moving over to the United States, it is clear that such virtual goods and microtransactions are the “wave of the future,” to quote David Cole, lead analyst at the research firm DFC Intelligence.
According to the announcement, N-Cash President David Seo will remain in charge of N-Cash, but will work with former member of Microsoft Korea, Joon Seog Park to expand the company within the country and general region. Unfortunately, no financial details beyond this are known.













August 24th, 2009 at 5:01 am
[...] analytics services to social application and casual game developers, this morning. Combined with Live Gamer’s recent purchase of Korea’s N-Cash, the companies say the acquisition is designed to create “the first end-to-end solution for [...]