Live Gamer Acquires Korean Microtransaction Provider N-Cash

Live Gamer LogoLast year, online e-commerce service provider Live Gamer partnered with Acclaim, GoPets, and IAC’s InstantAction.com in order to create player-to-player virtual goods marketplaces. However, the company has now expanding in new ways with the recent acquisition of one of Korea’s N-Cash. With the addition, Live Gamer will add N-Cash’s global “publisher-to-player” platform to its repertoire.

The company said the combination of publisher-to-player and player-to-player transactions will enable a “full e-commerce platform featuring virtual item SKU management; e-wallet and billing; global payment gateway integration; anti-fraud; and analytics and reporting.”

Nearly ten years old, N-Cash has been around since the very first item-based game, Joyon’s GerSang. In fact, they’re the ones that supported it. Now, the company offers its solution to over 60 game operators around the globe with over 100 integrated titles, and the aggregation of 200 payment service providers.

N-Cash“Asian game operators have proven for nearly a decade that publishers can create thriving micro-transaction-based experiences while generating greater revenue opportunities,” says Live Gamer Chairman, CEO, and Co-Founder Mitchell Davis. “Today, that market is over $4 billion strong and growing at nearly 30 percent per year. With N-Cash, we’ve acquired a secure, scalable and proven commerce platform which has completed 150 million micro-transactions and is currently handling 56 million registered users.”

Currently, the Asian virtual goods economy is about 25x larger than the American market. Considering that Asian trends have been moving over to the United States, it is clear that such virtual goods and microtransactions are the “wave of the future,” to quote David Cole, lead analyst at the research firm DFC Intelligence.

According to the announcement, N-Cash President David Seo will remain in charge of N-Cash, but will work with former member of Microsoft Korea, Joon Seog Park to expand the company within the country and general region. Unfortunately, no financial details beyond this are known.

AppData - Facebook application stats and data from Inside Network

One Response to Live Gamer Acquires Korean Microtransaction Provider N-Cash

  1. Pingback: Live Gamer Acquires Virtual Economy Analytics Platform Twofish

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Inside Social Games Sponsors
Peak Games TinyCo 6waves Frima Kontagent maudau SocialClicks
Featured Company
Jobs of the Day

Northwestern University
Evanston, IL

TinyCo
San Francisco, CA

Squarespace
New York, NY

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

WebMediaBrands
Mediabistro | All Creative World | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.