Mochi Media Fully Launches Mochi Coins

July 31st, 2009

By Christopher Mack

A little while ago Mochi Media announced a virtual currency by the name of Mochi Coins in order to diversify the revenue streams beyond Mochi’s ad network. While Mochi serves ads across 14,000 games on over 30,000 sites, prices are hovering around $0.50 per 1,000 game plays. Now, the new virtual currency monetization service is fully ready.

“Microtransactions are well suited to the emerging class of premium Flash games that are immersive, high quality and keep you playing over and over,” Mochi’s Jameson Hsu said

The virtual currency can be used for the purchase of virtual goods and premium services through any Mochi supported titles and can be purchased using credit cards, PayPal and Super Rewards. Furthermore, the company has stated that mobile payments and prepaid cards are coming soon as well.

The first game to integrate Mochi Coins was SAS: Zombie Assault 2. According to the company, revenues are up 10X since the integration. Other games to incorporate Mochi Coins since the launch are Castle Wars Multiplayer, ClickSim, Crazy Go Nuts 2, Hitstick 4, Cahoots, Little Farm, Minions on Ice, Plant Pong Deluxe, Pupzzle, Shadez 2, Space Pips, Twin Shot 2, and Windosill.

To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: The Future of Social Gaming 2010.

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Filed in Advertising, Business, Marketing, Payments, Social Games, VirtualGoods, casual

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2 Responses to “Mochi Media Fully Launches Mochi Coins”

Mochi Media Makes Flash Games More Social with Facebook Connect Says:
October 14th, 2009 at 10:27 am
[...] has already been introducing some other significant cross-game features, including the Mochi Coins virtual currency earlier this summer. The company’s original business was an ad network that displays things [...]
Mochi Media Announces Social API, $10 Million Fund for Flash and Social Games Says:
March 8th, 2010 at 12:09 pm
[...] apply concepts from free-to-play social games to the Flash widget games on its site, introducing a platform-wide virtual currency, Mochi Coins, and a way for users to find friends from social networks and share things like high scores with [...]