Comments on: Social Game Developers Spending Millions on Facebook Advertising

By: Facebook’s Revenue Depends On Advertising « Ajstrat's Blog

Facebook’s Revenue Depends On Advertising « Ajstrat's Blog — Wed, 01 Dec 2010 18:13:52 +0000

[...] daily users and in 2009 became the largest and fastest growing social game in history. Zynga spent $2 million in just advertising the game on [...]

By: العاب فلاش

العاب فلاش — Wed, 24 Mar 2010 09:48:09 +0000

Sure the competition is big, but for sure they will get back every penny they spend on advertising, social games are very popular today.

By: Multimedia in Business 3 « Diarmuid Mc Donnell

Multimedia in Business 3 « Diarmuid Mc Donnell — Mon, 01 Mar 2010 11:21:20 +0000

[...] on the right-hand side of a users Facebook profile, Facebook ads are becoming big business and offer a range of benefits over Google Adwords: the ability to specify the demographic you wish [...]

By: Dear Facebook – why are you being so difficult? (part 2)

Dear Facebook – why are you being so difficult? (part 2) — Tue, 24 Nov 2009 10:09:34 +0000

[...] The shift is increasingly in favour of those with the advertising dollars, which is good for some, but unfortunately makes Facebook less of a social platform. And if anyone thinks that all it takes to become a viral hit on Facebook is a good idea, then you should read how much Farmville spent on advertising. [...]

By: Developer Spending on Facebook Ads Continues to Soar

Developer Spending on Facebook Ads Continues to Soar — Mon, 23 Nov 2009 16:33:28 +0000

[...] summer, Zynga CEO Mark Pincus made headlines when he said that Zynga spent a “couple million dollars” on FarmVille’s launch on Facebook. At [...]

By: ICO Partners » Blog Archive » Up and down the online game value chain

ICO Partners » Blog Archive » Up and down the online game value chain — Fri, 06 Nov 2009 15:53:31 +0000

[...] out a few months ago, acquiring users (call it marketing, or traffic acquisition) is hard and expensive, which lends considerable power to other actors in the chain, such [...]

By: Mike Jarema

Mike Jarema — Thu, 15 Oct 2009 14:48:03 +0000

Great news for the Facebook Ads platform, bad news for fellow FB advertisers.

As far as I can tell, the CPC price has jumped up recently (at least for Canadians 18+). Likely the millions of dollars in FB advertising spent by the social gaming companies have put upward pressure on bid prices!

Mike

By: Facebook finalmente consigue cash flow positivo y alcanza los 300 millones de usuarios

Wed, 16 Sep 2009 05:52:37 +0000

[...] 200 millones de dólares de los “self-service ads“ [...]

By: Facebook: 300 Million Monthly Active Users, “Free Cash Flow Positive”

Tue, 15 Sep 2009 20:45:38 +0000

[...] growth? A combination of revenue streams: Facebook’s self-service ad business has been very strong lately, it continues to invest heavily in brand advertising efforts, and it also continues to [...]

By: Virtual Goods Now Funding Most Development on the Facebook Platform

Virtual Goods Now Funding Most Development on the Facebook Platform — Mon, 17 Aug 2009 16:43:05 +0000

[...] Payments program is still in very limited alpha testing with only a few applications), it is deriving substantial revenues from developers paying to promote their applications to new users. For example, here are a few ads [...]