Spymaster Adds Facebook Connect Support

spymaster2Roughly two months ago Spymaster, one of the first Twitter-based RPGs, launched and spread like a viral wildfire through the tweets of thousands of users. The game grew quickly by making direct use of the Twitter graph as key events were automatically tweeted to all affected parties as well as all followers of that player.

Unfortunately, this element of the game did cause a tremendous amount of seemingly uncontrollable spam (which iList has since done its best to mitigate). However, it was never really their fault, as most of the blame rests on Twitter themselves and their general lack of more robust filtering systems. Nevertheless, the game pushed forward, and now Spymaster has released support for a much larger social network: Facebook.

Users who play Spymaster through Facebook Connect will not actually be able to play the game inside Facebook. Working in the same fashion as the Twitter updates, the game will utilize Facebook Connect to let users share updates and invite friends. Best of all, players will be able to compete with each other regardless of which network they are using.

Spymaster is in an interesting class of social games that run on their own website, yet rely on third party social graphs for identity and distribution. Whether or not this approach will catch on as broadly as games inside Facebook and MySpace is still to be determined, but the game is growing quickly so far.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Marketing Associate

Wainscot Media
Montvale, NJ

Assistant/Associate Professor - Social Media

SYRACUSE UNIVERSITY
Syracuse, NY

Campaign Manager

Interactive One
New York, NY

Digital Marketing Director

McMurry/TMG
Phoenix, AZ

Social Media and Communications Assistant

Carnegie Endowment for International Peace
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us