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By Christopher Mack 18 Comments »

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Each month, it seems like there are a few surprises in store on the Facebook gaming charts. Back at the start of June, we saw a number of new titles appear within the Top 25. One in particular, Farm Town, debuted at #4 with nearly 8 million monthly active users. It just goes to show that even today, with Facebook’s viral channel allocation limits in place, new games can still become popular once word starts to spread.

Of course, distribution has always been an issue for new companies with no marketing budget, but Farm Town shows that things can still grow without a lot of initial spend. This month, Zynga is hot on the heels of Farm Town with its own new farming release, FarmVille.

The highlights from this month’s Top 25 Facebook Games:

  • FarmVille, the newest farming game from Zynga, is debuting all the way at #8 with just over 5 million users. Zynga has been heavily promoting FarmVille inside its other games, and goes to show just how strong its cross promotional muscle really is.
  • In another surprise, MindJolt Games moved from #6 to #4 with a gain of over 4 million active users this month. It surpassed YoVille (who now holds #6) as well as newcomer Farm Town (who got bumped to #5).
  • As expected (and predicted) the Sim-like Restaurant City continues its steady rise in the rankings. With a gain of over 1.6 million MAY, the latest Playfish title tallies in at 5,861,728. Will it overtake Pet Society in the future? The gap is closing.
  • PopCap’s Bejeweled Blitz jumped from #13 up to #11 despite its simplicity and Metrogames‘ Biotronic increased drastically in standing, moving from #21 to #15. The game now has 3,398,277 monthly actives.
  • Metrogames’ other title, Waka-Waka, jumped three places with a gain of over 1 million to 3,109,541 players in the last month.
  • Chain Rxn, on the other hand, seems like it is going to be a fad – it faded drastrically from #11 to #21.
  • Two new titles make their debut as a new game from TheBroth, Inc. Barn Buddy appears at #18 with almost 3.2 million MAU, and Pillow Fight, by Shikha, shows up at #23 with about 2.6 million.

For the second month in a row, new games have appeared on the Top 25 charts. While the latter, Pillow Fight, seems like it could be short lived, it goes to show that new developers can be successful on the Facebook Platform. Out of all the latest numbers, we think the most interesting to watch will most likely be Bejeweled Blitz, Biotronic, and Restaurant City. Much more coming soon.

To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: The Future of Social Gaming 2010.

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18 Responses to “The ISG Top 25 Facebook Games for July 2009”

  1. FarmVille is Already the 8th Most Popular Game on Facebook Says:

    [...] >> Read more at Inside Social Games [...]

  2. Laurent Courtines Says:

    should be no surprise with Mindjolt

    Every week I receive and email from Mindjolt letting me know about their new games.

    While they benefited from being the first games “portal” on Facebook. They have recognized the power of fans as an email marketing platform.

  3. Finance Geek » Facebook Grows By 700,000 Users A Day Says:

    [...] The top 25 Facebook games [ISG] [...]

  4. Top Facebook games « Jacobian Says:

    [...] clipped from http://www.insidesocialgames.com [...]

  5. Must Read: Die Highlights der letzten Woche | GameBizz.de - Onlinegames & Business Says:

    [...] Top 25 Online Games Facebook [...]

  6. Game Retail Store » GameSetLinks: Assignment… Blauschild? Says:

    [...] The ISG Top 25 Facebook Games for July 2009 Really interesting to track which of these microtransaction-funded social games are popular – ignore at yr peril. [...]

  7. Facebook Gaming Is All About Poker, Crime and… Farming? | Kotaku Australia Says:

    [...] the most popular games on social networks including Facebook. They’ve just published the top 25 Facebook games for July 2, based on the total number of active users over the past [...]

  8. ckf50 Says:

    i like to buy new games

  9. With FarmVille, Zynga Joins the Facebook Farming Fray Says:

    [...] with Farm Town (which actually debuted at #4 in the Top 25 two months ago and is still pretty popular today). Though it wasn’t an original concept, the virtual farming game was still pretty good. Now, [...]

  10. Online Farming: From Acquisition to Monetization « Says:

    [...] is arguably the fastest growing Facebook game ever, thanks to targeted performance advertising and heavy cross-promotion throughout the Zynga network. Zynga’s CEO Mark Pincus said in a recent interview, “We do spend [...]

  11. Nadya Jahan Says:

    Gamebook, the first blog dedicated to facebook games!
    http://www.faceobook.com/gamebook

  12. Cmtek Blog | Su Facebook Farmville comincia a rincorrere seriamente FarmTown Says:

    [...] settimane dal suo lancio, Farmville è riuscito già a raggiungere l’ottava posizione nella classifica dei giochi più usati su Facebook, relativa allo scorso mese di giugno. Per intenderci, colossi come Pet Society e [...]

  13. farmer Says:

    Best ways how to dominate Farmville on Facebook.
    Buy the eBook with all cheats, hints and tips and tricks

    http://www.farmvillegamecheats.com

  14. Popcap Games’ Bejeweled Blitz: A Casual Game That Has Gotten Big and Social On Facebook Says:

    [...] game, already popular in web and download form, has been steadily growing, and recently reached more than 10 million monthly active users, with around a third of [...]

  15. bala Says:

    nsdkde

  16. Dan Says:

    what about funcity? (http://apps.facebook.com/gamefuncity)

  17. Games on Facebook Says:

    I am so sick of all these mob wars clones and *ville games. Its hard to find a good facebook game game that isnt just about grinding.

  18. Former MySpace CEO DeWolfe Makes Social Gaming Move with MindJolt Purchase Says:

    [...] been on Facebook for years, and regularly appears on our weekly lists of apps that are gaining the most new users. The new plans is to make MindJolt an even bigger platform for independent casual game [...]

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