EA Games to Launch the Sims 3 for the iPhone Tomorrow

The Sims 3Compared to many mainstream gaming companies starting to create more social games, Electronic Arts in particular has been delving in headfirst. The company has already created social apps, virtual worlds, and iPhone games: It built Scrabble for Facebook. It has been developing  virtual worlds, such as the upcoming Littlest Pet Shop Online. And it even brought SimCity to the iPhone.

Tomorrow, The Sims 3 will be launching across a number of game platforms, including the iPhone. The game, which EA began working on in November 2007, has had the longest production time (and largest team working on it) for any iPhone title on record. Justin Taber, producer on the project, dubs it a “huge initiative with our best team inside EA Mobile.”

The game works nearly the same as the PC version. Players create their Sim, keep them happy (or sad, if that’s your thing) and explore their Sim neighborhoods. As you play, your character comes up with a few wishes. You earn various rewards that enhance your character if you fulfill those wishes. Curiously enough, you also earn points for being cruel, giving Sims 3 the depth the franchise is known for in its past versions.

The Sims 3There are a few differences between the mobile and PC versions, mainly pertaining to controls. Rather than using a mouse, players interact through a touch screen. Buttons are touched and cameras are controlled by finger swiping. If you leave your phone for a bit, the game will continue. While you’re away, your Sim will do whatever suits his or her fancy.

The iPhone version also makes use of the built-in accelerometer for mini-games, such as fishing and cooking. It’s quite intuitive. Players yank the phone to catch biting fish or shake the phone to stir a pot.

The Sims 3 has a pretty big production value for an iPhone game. However, according to EA, they are classifying the release of their big time franchise as a test. The company still wants to know if big budget games will be worth its while on the iPhone platform. That said, EA is already planning updates for the game when the 3.0 software is available.

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4 Responses to “EA Games to Launch the Sims 3 for the iPhone Tomorrow”

  1. 1000heads: The Word of Mouth People » Gaming leads the social frontier says:

    [...] recently enabled fans of The Sims to create and upload movies onto Facebook and YouTube as well as play from their iPhone, but it’s Microsoft who have really caused a stir with their socially pimped Xbox [...]

  2. The Sims 3 Sees Strong iPhone Sales in First Month says:

    [...] recently previewed the iPhone version of the Sims 3, marking yet another push by EA into more social [...]

  3. Mainstream Games Companies Buying More Virtual Goods says:

    [...] still in store for the high quality iPhone title (which according to EA was classified as a mere “test” to see if high production value for a social iPhone game was worth it). Well, with over 1.4 [...]

  4. Hard-a-port! Is Riccitiello’s strategy to turn the Electronic Arts supertanker working? | Games Brief says:

    [...] invested heavily in the iPhone version of The Sims 3, a game which had a development cycle of 18 months – short by console standards but mammoth for the iPhone. And not only did this title bring [...]

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