Inside Social Games

While Mafia Wars and Texas Hold’em may be two of the most popular applications on the Facebook Platform, their Facebook Pages are also getting a lot of traffic, too.

In fact, Mafia Wars has over 1.6 million fans and Texas Hold’em Poker has 1.2 million, according to PageData. Not surprisingly, the total number of fans is steadily increasing for the two social gaming Pages, as each are adding about 150,000 fans per week.

Promoting social gaming applications may not be the first thing you think of when seeing how Facebook Pages are most often used. While most Facebook Pages are used by advertisers to market their brands, the main purpose of public profiles like Mafia Wars’s and Texas Hold’Em’s is to drive traffic to gaming applications (app developers can also publish updates from their application’s about page in the upcoming redesign of the Facebook application directory). Compare this to advertisers whose goal may be to drive traffic away from Facebook to their own websites.

>> Read More at Inside Facebook…