Email
RSS
Twitter
Facebook
| By Christopher Mack | 12 Comments » |
hi5 has undergone a lot of transformation lately. With 63 million users around the world, the global social network has refocused its efforts on a “social entertainment” game portal model, created a universal virtual currency for app developers, and signed up payment partners.
Now, the company has announced the launch of its first developer partner to integrate hi5 Coins: RockYou Pets. RockYou Pets will be distributed through the hi5 Games channel and exclusively accept hi5 Coins for the hi5 version of the game.
“This deal advances our partnership by allowing RockYou and hi5 to directly monetize user engagement through hi5 Coins, the virtual currency hi5 users are already accustomed to spending in a variety of ways on our site, “said Anil Dharni, vice president of products at hi5. By providing partners with the ability to integrate our payments infrastructure into their applications, hi5 is creating a great new monetization option for application developers.”
A robust ecosystem of third party applications accepting hi5 Coins could help drive big revenue growth for the company. hi5 says that RockYou is “the first of several OpenSocial partners” to gain access to the new hi5 APIs that provide broader access to hi5’s user base and “better overall monetization potential.”
Just this week, Facebook confirmed to Inside Facebook that it is launching an alpha test integrating its virtual currency with Facebook Platform application developers. However, that effort has yet to launch.
For now, hi5 continues its efforts to drive more monetization programs through games. Recently, it announced a deal with Mochi Media as well to monetize through in-game ads.
Exclusive In Depth Market Research Report on the Future of the Social Gaming Market from Inside Network
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
French / Français
Spanish / Español
Italian / Italiano
Exclusive In Depth Market Research Report on the State and Future of Virtual Goods in the US
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports and Analysis
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
May 14th, 2009 at 12:44 pm
[...] the original here: RockYou Pets Becomes First hi5 App to Launch with Virtual Currency … Share and [...]
May 14th, 2009 at 11:52 pm
Is it worth purchasing hi5 virtual currency?
July 20th, 2009 at 4:38 pm
como puedo consegir mucho dinero para rock you pets
July 28th, 2009 at 4:11 pm
hi
August 9th, 2009 at 11:15 am
canılşlafş
August 31st, 2009 at 6:22 pm
hi how are you doing today
November 29th, 2009 at 5:44 am
hi.i can not access my pet.why?what hapened with him?
November 29th, 2009 at 7:34 am
hello… I just wanna know why I can’t play rockyoupets in mi HI5 acc??; simply I see nothing when I’m in =(
HELP ME!!!
I think my pet has already dead =(
————————————————
Hola… Quiero saber porque no puedo jugar rockyoupets en mi cuenta de Hi5 ??; simplemente no veo nada cuando entro =(
AYUDENME!!!
Creo que mi mascota ya se ha muerto =(
December 19th, 2009 at 1:04 pm
…..
January 29th, 2010 at 4:18 pm
oigan no puedo entrar ami mascotita creo ke lla se murio
February 11th, 2010 at 1:47 pm
mi pet ,know yes mi pets die
February 26th, 2010 at 3:32 pm
I have not been able to get on play with my pet on my space. Whats wrong