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By Christopher Mack 17 Comments »

Restaurant CityPlayfish has always been one of the top developers of original games for social networks. However, staying in the top tier requires a great deal of development effort, new content, and, of course, an eye for charming design. Their latest title, Restaurant City, is a surprising mix of social gaming and The Sims.

Played in an isometric perspective, players run their very own restaurant as they create custom avatars to run the place. However, you don’t run things alone, but rather by creating characters for your friends who work for you. Yes, work for you.

In order to run your business, you have to hire your Facebook buddies to work as servers, cooks, cleaners, and so on. Each friend working in your restaurant appears as the custom character they designed, and they can run the restaurant even when you are offline. In order to keep them working you have to feed and let them rest, which costs time and money, so it becomes a bit of a resource management mechanic (which increases drastically when the restaurant becomes more busy) with a personal touch.

rcityHowever, the social elements do not stop there. As with another Playfish title, Pet Society, players can explore the streets of Restaurant City and visit each other’s establishments (in which you might be working) all while sharing gifts and ingredients.

This leads to another element of the game, which involves what your menu consists of. As you play, you take daily quizzes that earn you new ingredients to learn for you menu. The more you have, the more complete dishes you can learn, but to get more you have to trade with others. By doing so, and unlocking more recipes, the quality of your restaurant increases, thus earning more prestige and revenue.

Revenue is what leads to the some of the key Sim-like elements of the game. The more money you earn, the more you can customize – and can you ever customize a lot. In addition to designing the avatars, you can change your menu, you can change what your friends/workers do, and most important you can customize both the inside and outside of your restaurant.

Whether it is color, floor space, windows, or props, you can design your building to look like anything from something like a medieval castle to a trendy night club, and each addition to the building not only makes it more aesthetically pleasing, but attracts more business as well. This alone is one of the most addictive qualities of The Sims, and it has very similar effects here.

There is little to say about Restaurant City that isn’t praise. The game has so many different possibilities, replay value, and social functions that it is easily as good as Pet Society. Given time it will likely grow to be one of Playfish’s top apps, and if even given just a fraction the attention that Pet Society has received in the past, there is little doubt as to how popular Restaurant City will become.

The game already has 2.5 million monthly players on Facebook.

Restaurant City AppData.

To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: The Future of Social Gaming 2010.

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17 Responses to “Cooking Meets The Sims In Playfish’s Restaurant City on Facebook”

  1. This Week’s Top Headlines from Inside Social Games Says:

    [...] Cooking Meets The Sims In Playfish’s Restaurant City on Facebook [...]

  2. www.thingswelovetohate.com Says:

    Here are more tips, tricks, guides on Restaurant City

    http://www.thingswelovetohate.com/2009/04/restaurant-city-by-playfish.html

  3. The ISG Top 25 Facebook Games for July 2009 Says:

    [...] expected (and predicted) the Sim-like Restaurant City continues its steady rise in the rankings. With a gain of over 1.6 million MAY, the latest Playfish [...]

  4. matias Says:

    quiero entrar

  5. matias Says:

    hola soy matias voy a entrar a restaurant city

  6. Designing Social Games: Q&A With John Earner, VP Product Management at Playfish Says:

    [...] charts, Playfish often takes months to develop each title. Most recently, Playfish has released Restaurant City, perhaps the best Playfish title to date, and Crazy Planets, which went live just last [...]

  7. The Future of Social Games: How Facebook is Connecting Players, Developers, & Dollars Says:

    [...] and I expect to see a lot of great games coming out of China. For example, I think Playfish’s Restaurant City and Pet Society came out of their Chinese studio. CMUNE (developers of Paradise Paintball) are [...]

  8. Are Chinese Game Developers Starting to Invest More in the Facebook Platform? Says:

    [...] and I expect to see a lot of great games coming out of China. For example, I think Playfish’s Restaurant City and Pet Society came out of their Chinese studio. CMUNE (developers of Paradise Paintball) are [...]

  9. Playfish Joins the Facebook Farming Fray with its Latest Game, Country Story Says:

    [...] aliens in a Worms style shooting type game, and before that, we were recruiting friends to help us serve in restaurants. Both were excellent games, and really showed a new level of quality, so when their latest games [...]

  10. Ximena Friz Says:

    es genial y entretenido y mee gustaria k aparescan mas juegos por que los he jugado todos xaUC XD

  11. jensen Says:

    hey wat sap puwedeba pasale

  12. Build-A-Bar Needs More Construction Says:

    [...] along these lines would be interesting, but with virtual spaces evolving to the level of games like Restaurant City — where you design every detail of your own virtual restaurant –  there is a lot to be [...]

  13. A Look at Social Games from Japan Says:

    [...] If the concept sounds similar, that’s because it’s one of the core social elements within Playfish’s Restaurant City, and like the North American counterpart, Broadway Café even comes with its own customization [...]

  14. Joseph Says:

    I love playing this game, it is probably my second favorite after Farm Town. Look out for Restaurant City to be the next big game online!

  15. Zynga’s New Café World Game Takes on Playfish’s Restaurant City Says:

    [...] around 16 million monthly active users, Playfish’s Restaurant City has been growing steadily since its launch — monetizing through a variety of virtual goods, [...]

  16. Top 25 Facebook Games for November 2, 2009 Says:

    [...] Restaurant City gains well over 2 million active users this past month, yet still drops to [...]

  17. Holiday-Themed Virtual Goods Expand Social Gaming Revenues Says:

    [...] of the companies doing it best is Playfish. Two of its largest games, Pet Society and Restaurant City, are using the more classic sales technique of limited time offers. Pet Society, with its 21 [...]

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