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By Christopher Mack 9 Comments »

zynga-logoPeople are making money with social games. And according to Sarah Lacy at BusinessWeek, people close to Zynga say the company is doing north of $100 million a year in total sales.

In addition, the company recently passed RockYou to become the #1 developer on the Facebook platform by reach, according to AppData. Currently, the company leads by about half a million with 40,514,702 monthly active users to RockYou’s 40,017,268.

In total, Zynga reports a 9.5 million daily active user count and 45 million monthly active users across all networks, including Facebook, MySpace, Bebo, Hi5, Friendster, Tagged, Yahoo!, and the iPhone. The company also says it is serving 6 billion monthly page views.

How’s the company handling the transaction volume? “We’ve found once you get into these digital-only goods and services there’s massive opportunity for fraud,” Pincus told BusinessWeek. “We couldn’t find a single company that could manage or solve that problem for us. We had to build the whole infrastructure in-house. We had to go out and get relationships with credit-card processing companies.”

Some of Zynga’s top games are Texas Hold’Em Poker, Mafia Wars, and YoVille. For more details on Zynga game stats, check out the company’s profile on AppData.

To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: The Future of Social Gaming 2010.

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9 Responses to “Zynga Making $100 Million/Year?”

  1. Is Social Game Developer Zynga Making $100 Million/Year? Says:

    [...] >> Read more at Inside Social Games [...]

  2. FB_559745677 Says:

    wow, Zynga crossed Rockyou.

  3. jonathan Says:

    this article misses the folks like http://www.omgpop.com and maplestory and others who are driving casual and social flash games off facebook and on their own sites.

  4. Blake Loftus Jamieson Says:

    Hey everyone, my name is Blake. I have been an employee of Zynga for three months now. I have nothing but positive things to say about Zynga; and nothing but sincere respect for the individuals who make the operation possible. I got a job with Zynga shortly after graduating from UC Davis (studied Economics).

    I was hired as a contract employee to perform various tasks for the iphone team. I was stoked just to land a gig in this job market – not to mention I had been an avid gamer since duck hunt. Looking back, I guess I have been a social gamer all along.

    What excited me even more was my first day on the job. I walked into an office buzzing with energy and inspiration. I got the vibe that everyone had specific roles to fill for an ultimate goal – and if they could do that, they would be compensated fairly. We all felt very appreciated.

    My initial tasks were somewhat remedial, but I enjoyed doing ANYTHING in the office because of the atmosphere. I also knew that how minor the task may seem was irrelevant. The most important tasks could not be completed without the building blocks. I always tried to exceed expectations and never put my name on something that wasn’t my best work. One day, I was asked if I wanted to make a game-demo video for the upcoming release of Scramble Live. Remembering a time during my childhood when Chad (my neighbor) and I would try to write down EVERYTHING you had to do to beat Donkey Kong, I accepted the task. I had already played a LOT of Scramble in preparation for launch, so I had a plethora of ideas to communicate the games features. I finished the video, editing included, in about 4 hours. Most of the shots were just one take. It turned out that the casual, one take, approach fit with Zynga culture. Shortly after the first video, I took up the alias ‘1 Take Blake.’ Truth be told, I’ve ALWAYS wanted to be involved in the film and entertainment industry. I was able to blend my passion for film making with my addiction to video games. All the while I was getting paid to do what I love!

    Since then, I have made 4 more videos for Zynga – and really feel like they are appreciated. My goal is to make a video for every department of Zynga – really focusing on the team dynamic. I love to include my co-workers in my work, because without them, I would not be doing it. I wake up every day grateful that I am living the dream.

    I aspire to be Zynga’s go-to guy for video and other creative media needs. I am proud to say I am a Zynga employee, and also believe that everyone is entitled to their own opinion. I guess it is not abnormal that bad press about companies seem to correlate to their level of success. There will always be haters. I accept that. I have always worked my ass of to reach success while maintaining my integrity. I can sleep at night comfortable with every decision I have ever made. Despite that, I have never gone a week without hearing somebody else’s negative energy. ‘Blake, you can’t do that because…” or “It’s impossible to reach THAT level of sucess without sacrificing your morals.” I shrug it off. The recent wave of negative press about Zynga – in a way – feels like an accomplishment. I realize that when society does not understand something, they will form speculations. Go ahead everybody, speculate about how Zynga continues to expand; continues to build out new departments and positions (like mine); and to remain profitable. I guess we just figured it out before the rest of you. But please RESPECT our business. We will always respect yours. We will continue to connect the world through games. They are fun as heck, you should try them! And smile.

    Anyone and everyone is encouraged to link up with me online. You can friend/message me on facebook. You can follow me on Twitter (One Take Blake)

    BUT!!! Please do not waste your time sending me Zynga hate mail. It will be deleted/marked as spam immediately. I am open to conversation with any open mind. I know that (deleting the messages right away) might be perceived as close-minded. But I just don’t have time to deal with people who have their mind made up on something I don’t agree with. I have way too much FUN work to do!

    Mark Pincus – Thank you, from the bottom of my heart, for making this possible. Rather, making it possible for US to make this possible.

    Email me at blake@zynga.com OR 1takeblake@gmail.com

    iPhone Mafia Wars
    Level: 180
    Mafia Size: 168
    Hourly Property Income: $1,352,415
    Attack Power: 2433
    Defese Power: 2581
    Friend Code 7501 4350 66

    I also play YoVille (YoBlake), Guild of Heroes, Scramble, Live Poker, and Vampire Wars. (But I would accept a challenge to ANY Zynga Game!)

    Brutally Honest,

    Blake Loftus Jamieson

  5. tilly Says:

    please someone just took me 600 millions, please Zynga do something, i was working for that very hard, you should know that. it’s not little, please, and now is something wrong and i just can write here, please answer to me, i took the picture of my profile where is written i have 602 millions and it’s updated yesterday and i didn’t play for maybe two weeks because of some my personal stuff so i didn’t even had Welcome Wagon achievements and now i have it so someone sit down with my account and took me everything, please do something, please answer to me, this is so wrong, you should really do something with it, please :-( (((((((((( i was privacy and i have password which is made of many many letters and numbers and nobody but nobody knew and know my password, OMG PLEASE do something Zynga, this is so so wrong :-( (((((

  6. Ric Moore Says:

    If Zynga are making that much cash why did they just get $17m in venture capital?

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  8. DPH Says:

    “Blake’s” post above is a cut & paste that he has posted on a number of different blogs where Zynga was mentioned. He is a Zynga dancing monkey, paid to preach about how awesome Zynga is.

  9. Zynga Raises $15.2 Million At a $625 Million Valuation — Or Is This Old News? Says:

    [...] revenue, with the number increasing over the course of this past year to $50 million, then $100 million, then $200 million. These days we hear far more incredible rumors, that we’re not confident [...]

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