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By Christopher Mack 21 Comments »

supersecretSuperSecret.com is a new social game that just launched a few days ago. With many virtual worlds and online games catering to older audiences, and others such as Club Penguin and Webkinz the youngest ones, SuperSecret has been designed for those in between. Within it, tweens do the one thing all kids want to do: Grow up.

Catering specifically for the 9 – 13 year-old age group, SuperSecret uses a level system that allows players to “age up” from 10 to 18. Throughout the game, players create a human avatar in order to socialize, play mini-games, and hang out within any number of  locals. However, with each “birthday,” access to new features are opened up to the respective users. At age 11 they are able to own a virtual pet, at 12 they acquire a dorm room to decorate, 16 brings the first car, and 18 allows for voting.

Unfortunately, it’s not possible to say how the latter two ages are going to work, as the company has stated that players can only reach age 15 for the first couple months of 2009. Nevertheless, there still seems to be plenty to do.

SuperSecret users are able to play up to 40 different Flash games with new ones unlocking at different age groups, but beyond that, there is the more addictive feature of virtual items that are purchased with the in-game currency, “spenders.” These are used to buy everything from pets, clothes, hair styles, furniture and gifts. In addition, the game seems to be extremely social, connecting friends with an in-game cell phone.

sscell_phoneThis phone shows the status and location of any of your online friends, and even if they are offline, allows you to leave messages, set up meeting times, and even send gifts. Seeing as how SuperSecret is designed for a tween demographic as well, this feature (amongst others) are designed with safety in mind. Parents are able to set various parental controls such as chat filters, blocking players, and even play moderation.

SuperSecret says that “tweens” have been involved with development from the beginning, stating that “tweens themselves have determined what features to include and pinpointed ways to make the game better.” In addition, the company says it has established distribution partnerships with SPIL GAMES and Wild Tangent.

SuperSecret is currently using a subscription model of $4.95 a month. It doesn’t seem like a lot, but they are making a potentially dangerous move in making the game free at first but capping the age/level at 12. Once players get to the gate and have to pay the “admission fee,” many players could  be lost. This is quite the surprising choice considering this world is a prime candidate for virtual goods (just look at the success of Second Life or IMVU), but it will be interesting to see how things go for the company.

To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: The Future of Social Gaming 2010.

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21 Responses to “SuperSecret.com is a New Virtual World for 9-13 Year Olds”

  1. Kevin Foreman Says:

    Hey nice overview. You might want to check out ourWorld.com as well. Its for 12-16 years old and has nearly 3 Million monthly unique users.

    Kevin

  2. raxell Says:

    heyyyyyyyyyyyyyyyyyy. people

  3. raxell Says:

    go to dreess up

  4. Issiemay Says:

    SuperSecret is the worst thing in the world. It shits, fucks and super shitty sucks!!!!

  5. dghftftft Says:

    this stupid it will not let u make some one

  6. claire Says:

    heyyyyyy this coment is for men and only men only ok does and one want to hve sex with me on this u can stick u cock in my vanni

  7. mario Says:

    fuck super secret

  8. xasia_11 Says:

    this shit is boring

  9. ashumemoy Says:

    panu po maging level 13 kce ayaw mag leveL ? kailan pa ng join pra mag level 13???? tae hirap nmn

  10. tracey Says:

    it sucks you have to pay i want to be sixteen in the game i’m 12!!!!!!!!!

  11. arrogantprincess/dramaticspoiled Says:

    oh poor people wishing to be like me.anybody want to chat,just hit me up!oh and girls,no matter how much you imitate me,you will never be like me!like you are so ugly and fat, im so beautiful,all da boys want me even your boyfriend who doesnt love you but me.bye bye ugly girls!♥

  12. arrogantprincess/dramaticspoiled Says:

    why wuzz i born so awesome!!!!!

  13. arrogantprincess/dramaticspoiled Says:

    AAAAAHAAAAAHAAHAHHHHA!I just got promoted on a fashion show,well of course since im so beautiful.they would NEVER promote you other girls since you are all so ugly and im gorgeous,obiously!!dat is why they call me ARROGANT PRINCESS/DRAMATIC SPOILED because im so beautiful and your not,DUH!!!!Everybody KNOWS im so beautiful,i mean,who wouldnt notice?oh and a hot guy just asked me out well duh sinse im beautiful ANY guy would ask ME out since im so beautiful.oh i love myself!

  14. arrogantprincess/dramaticspoiled Says:

    AHAHAHAHAHAHAAHAHHAAAAAAAAAAAAAAAAAAAAA!The hottest guy in the world just asked me out,well duh since im so beautiful.he says he doesnt like ugly girls like you.oh im so beautiful,im prbably the most beautiful girl in the world,well duh that is OVIOUS.Im the most popular and beautiful girl in the WHOLE world!!
    oh im so beautiful!oh how beautiful i am!man why was i born so beautiful!? OMG im so beautiful!oh wow im so beautiful!man im beautiful!dane im beautiful!man you are so beautiful HAHAHAHAHAHAHA Im just kidding,YOU are NOT beautiful,im beautiful.man im so beautiful,you are so ugly!!!ewwww!but im so beautiful!DUH!!!!

  15. arrogantprincess/dramaticspoiled Says:

    girls,im sorry that i called you ugly,well i admit we are all pretty…not only me.but from the bottom of my heart,i ask for forgivness:(
    HAHAHAHHAHAHAHAHAH! YOU ACTUALLY BELIEVED ME! you are NOT beautiful at all,only i am.ya actually believed that I would say that YOU are beautiful,oh dont make me laugh.i am the only beautiful girl in the WHOLE world!and thats that.man im so beautiful!!!!

  16. don't know Says:

    nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooo your not

  17. stupid dramatic girl Says:

    girl hwo says yur pretty and perfect.i bet u dont know u r looking ina “make me llok preety because i m not”mirror.see u later girly

  18. Jasmine Says:

    omg super secret iz the funest game i ve ever played

  19. deanna Says:

    hi my name is deanna and s

  20. SArragontPrincess/DramaticSpoiled Says:

    Hi, I am the new Arrogant Dramatic Princess!
    The other one Died I am happy to say!
    I am much nicer. I believe in not self beauty, but goodness from the heart.
    I know this girl. She says that she is beautiful but she is not. She is Ugly from her soul and heart and she in not beautiful on the outside Either.
    She is Jelouse that is why she called you all ugly.
    Signe’
    Your new Princess.

  21. kyel Says:

    i love this game is cool

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