SuperSecret.com is a New Virtual World for 9-13 Year Olds
April 29th, 2009
| By Christopher Mack | 40 Comments » |
SuperSecret.com is a new social game that just launched a few days ago. With many virtual worlds and online games catering to older audiences, and others such as Club Penguin and Webkinz the youngest ones, SuperSecret has been designed for those in between. Within it, tweens do the one thing all kids want to do: Grow up.
Catering specifically for the 9 – 13 year-old age group, SuperSecret uses a level system that allows players to “age up” from 10 to 18. Throughout the game, players create a human avatar in order to socialize, play mini-games, and hang out within any number of locals. However, with each “birthday,” access to new features are opened up to the respective users. At age 11 they are able to own a virtual pet, at 12 they acquire a dorm room to decorate, 16 brings the first car, and 18 allows for voting.
Unfortunately, it’s not possible to say how the latter two ages are going to work, as the company has stated that players can only reach age 15 for the first couple months of 2009. Nevertheless, there still seems to be plenty to do.
SuperSecret users are able to play up to 40 different Flash games with new ones unlocking at different age groups, but beyond that, there is the more addictive feature of virtual items that are purchased with the in-game currency, “spenders.” These are used to buy everything from pets, clothes, hair styles, furniture and gifts. In addition, the game seems to be extremely social, connecting friends with an in-game cell phone.
This phone shows the status and location of any of your online friends, and even if they are offline, allows you to leave messages, set up meeting times, and even send gifts. Seeing as how SuperSecret is designed for a tween demographic as well, this feature (amongst others) are designed with safety in mind. Parents are able to set various parental controls such as chat filters, blocking players, and even play moderation.
SuperSecret says that “tweens” have been involved with development from the beginning, stating that “tweens themselves have determined what features to include and pinpointed ways to make the game better.” In addition, the company says it has established distribution partnerships with SPIL GAMES and Wild Tangent.
SuperSecret is currently using a subscription model of $4.95 a month. It doesn’t seem like a lot, but they are making a potentially dangerous move in making the game free at first but capping the age/level at 12. Once players get to the gate and have to pay the “admission fee,” many players could be lost. This is quite the surprising choice considering this world is a prime candidate for virtual goods (just look at the success of Second Life or IMVU), but it will be interesting to see how things go for the company.

Twitter
Facebook











Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
French / Français
Spanish / Español
Italian / Italiano
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports and Analysis


May 4th, 2009 at 12:23 pm
Hey nice overview. You might want to check out ourWorld.com as well. Its for 12-16 years old and has nearly 3 Million monthly unique users.
Kevin
May 21st, 2009 at 10:08 pm
heyyyyyyyyyyyyyyyyyy. people
May 21st, 2009 at 10:10 pm
go to dreess up
June 15th, 2009 at 1:25 pm
SuperSecret is the worst thing in the world. It shits, fucks and super shitty sucks!!!!
July 27th, 2009 at 1:51 am
this stupid it will not let u make some one
August 1st, 2009 at 7:02 am
heyyyyyy this coment is for men and only men only ok does and one want to hve sex with me on this u can stick u cock in my vanni
August 3rd, 2009 at 5:13 am
fuck super secret
August 19th, 2009 at 8:17 am
this shit is boring
August 19th, 2009 at 10:02 pm
panu po maging level 13 kce ayaw mag leveL ? kailan pa ng join pra mag level 13???? tae hirap nmn
November 4th, 2009 at 1:33 pm
it sucks you have to pay i want to be sixteen in the game i’m 12!!!!!!!!!
November 16th, 2009 at 5:22 pm
oh poor people wishing to be like me.anybody want to chat,just hit me up!oh and girls,no matter how much you imitate me,you will never be like me!like you are so ugly and fat, im so beautiful,all da boys want me even your boyfriend who doesnt love you but me.bye bye ugly girls!♥
November 16th, 2009 at 5:23 pm
why wuzz i born so awesome!!!!!
November 16th, 2009 at 5:32 pm
AAAAAHAAAAAHAAHAHHHHA!I just got promoted on a fashion show,well of course since im so beautiful.they would NEVER promote you other girls since you are all so ugly and im gorgeous,obiously!!dat is why they call me ARROGANT PRINCESS/DRAMATIC SPOILED because im so beautiful and your not,DUH!!!!Everybody KNOWS im so beautiful,i mean,who wouldnt notice?oh and a hot guy just asked me out well duh sinse im beautiful ANY guy would ask ME out since im so beautiful.oh i love myself!
November 16th, 2009 at 5:42 pm
AHAHAHAHAHAHAAHAHHAAAAAAAAAAAAAAAAAAAAA!The hottest guy in the world just asked me out,well duh since im so beautiful.he says he doesnt like ugly girls like you.oh im so beautiful,im prbably the most beautiful girl in the world,well duh that is OVIOUS.Im the most popular and beautiful girl in the WHOLE world!!
oh im so beautiful!oh how beautiful i am!man why was i born so beautiful!? OMG im so beautiful!oh wow im so beautiful!man im beautiful!dane im beautiful!man you are so beautiful HAHAHAHAHAHAHA Im just kidding,YOU are NOT beautiful,im beautiful.man im so beautiful,you are so ugly!!!ewwww!but im so beautiful!DUH!!!!
November 16th, 2009 at 5:49 pm
girls,im sorry that i called you ugly,well i admit we are all pretty…not only me.but from the bottom of my heart,i ask for forgivness:(
HAHAHAHHAHAHAHAHAH! YOU ACTUALLY BELIEVED ME! you are NOT beautiful at all,only i am.ya actually believed that I would say that YOU are beautiful,oh dont make me laugh.i am the only beautiful girl in the WHOLE world!and thats that.man im so beautiful!!!!
December 3rd, 2009 at 8:22 am
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooo your not
December 4th, 2009 at 11:56 am
girl hwo says yur pretty and perfect.i bet u dont know u r looking ina “make me llok preety because i m not”mirror.see u later girly
December 20th, 2009 at 9:28 am
omg super secret iz the funest game i ve ever played
December 20th, 2009 at 10:12 am
hi my name is deanna and s
December 23rd, 2009 at 10:12 am
Hi, I am the new Arrogant Dramatic Princess!
The other one Died I am happy to say!
I am much nicer. I believe in not self beauty, but goodness from the heart.
I know this girl. She says that she is beautiful but she is not. She is Ugly from her soul and heart and she in not beautiful on the outside Either.
She is Jelouse that is why she called you all ugly.
Signe’
Your new Princess.
January 26th, 2010 at 9:12 pm
i love this game is cool
February 9th, 2010 at 8:30 pm
oh um arrogantprincees im so sorry but um can you excuse the first prettiest girl?Ur like bragging about yourself like your so hot and popluar to be born….no offense though like in school i was the first prettiest girl i had alot of attention n stuff and boys were like giving me roses im not bragging just to tell you and stop calling people ugly i think your the one that’s ugly….you can’t choose anybody just by their faces you have to be nice and your personality are like…….the worse u keep bragging i think you should be learning a lesson by now anyways if you will excuse me
February 20th, 2010 at 2:16 pm
the girl who keeps saying shes pretty stop effing bragging!!!!!!!!!
February 26th, 2010 at 8:50 pm
Wow you people are really rude to each other. Super Secret is a good game with a good idea. If you don’t like it, you don’t like it. But, that no reason to say things like “THIS GAME FUCKIN SUX ASS!!! IT’S SHITTTT!!”
Because that just makes you immature.
February 26th, 2010 at 9:20 pm
wuz up ppl!
February 27th, 2010 at 7:14 pm
hi there i think this website is pretty cool even though i haven’t tried it yet he he he i like saying the he he he he my friend Kimberly has a website to is is all about celebrates ok i am going to give this website a try
February 27th, 2010 at 7:17 pm
ok um how do i sign up i am a bit lost now oh well i will keep searching this page
February 28th, 2010 at 1:39 am
Hello and that girl ermm… arrogantprincess/dramaticspoiled rite? Yeah i WOULD say ur beatiful IF i cvould actually see you. DIMWIT.
February 28th, 2010 at 1:40 am
sorry thats i could no offence though oh i’m not a girl though
February 28th, 2010 at 1:41 am
oh wow posting is more fun with this action! Go on… c’mon
March 1st, 2010 at 11:27 am
how do u gt on dis
March 2nd, 2010 at 7:00 am
HEY DIS PLACE IS KWL
March 3rd, 2010 at 6:23 am
i know!
March 5th, 2010 at 4:46 pm
heyyyy!
March 7th, 2010 at 9:10 am
i hate super secret but this week u can hae free member ship F R E E free that spells free! yessssssssssssssss!!!!!!!!!!!!!
March 8th, 2010 at 1:16 pm
i want to have fun on this thing and make friends too ok bye.
March 11th, 2010 at 12:08 pm
disx is yu gurl marlo hey disx game well web site is like so much fun yu know…..
March 11th, 2010 at 12:11 pm
heyyyyy it is like so boring didnt go to skool today know i am sitting in da house bored daddiii at work moma doing hair…….
March 12th, 2010 at 8:25 am
this fucking sucks. lets get on a new vitrual world
March 17th, 2010 at 12:42 pm
what is up