Mochi Media and hi5 Partner to Integrate Virtual Currency and Sell Ads

mochi2Social network Hi5 has been racking up the partnerships lately – most recently on the payments front with Paymo and PlaySpan. However, the company also recently struck a deal with Mochi Media, a company that helps developers monetize their Flash games with in-game ads.

Under the partnership, Hi5 will gain access to Mochi’s extensive game library. In turn, the social network will enable players to purchse virtual goods with Hi5′s universal virtual currency, Hi5 Coins. Of the 7000 flash titles available on Mochi Media, Hi5 will integrate its virtual currency with about 200 of them. More integrations will follow.

“Through this partnership, we will offer Hi5’s 62 million monthly unique users with non-stop, interactive entertainment, while providing a wider reach for advertisers and developers,” says Justin Wong, vice president of business development for Mochi Media.

With around 100 million unique visitors a month, Mochi makes most of its revenue from its ads. Terms of the revenue share were not disclosed.

hi5 recently laid off a good portion of its staff and has been refocusing on a social game portal model. These partnerships reflect the company’s hopes that it can monetize its audience of 62 million users across 33 countries through virtual goods transactions.

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7 Responses to “Mochi Media and hi5 Partner to Integrate Virtual Currency and Sell Ads”

  1. Mochi Media and hi5 Partner to Integrate Virtual Currency and Sell Ads | In-game marketing news says:

    [...] here:  Mochi Media and hi5 Partner to Integrate Virtual Currency and Sell Ads Share and [...]

  2. Hi5 Shifts Gears: The Change from Social Network to Social Entertainment says:

    [...] its competitors, the company is looking to its new games, gifts and Hi5 Coins to make its revenue on the international level. “We’re in a rare [...]

  3. RockYou Pets Becomes First hi5 App to Launch with Virtual Currency Integration says:

    [...] continues its efforts to drive more monetization programs through games. Recently, it announced a deal with Mochi Media as well to monetize through in-game ads. digg_skin = ‘compact’; digg_bgcolor = ‘#000000′; [...]

  4. charles palma says:

    But the advertising industry is declining in recent years. :(

  5. Mochi Media Launches New Payment Platform for Flash Games says:

    [...] figure, considering Mochi games are found inside popular portals like Meebo, RockYou, and (recently) hi5, which has over 60 million users [...]

  6. hi5 Expands with Downloadable Games from RealNetworks says:

    [...] Playdom’s Poker Palace and RockYou’s RockYou Pets to the platform. It also brought in Mochi Media’s collection of 7,000 Flash titles. Most of these games are monetized through the company’s [...]

  7. Shanda Games Buys Mochi Media for $80 Million, International Gaming Competition Heats Up says:

    [...] Flash game developers — online casual game developers — as well as social networks like Hi5. It offers in-game advertising, analytics, a fairly new virtual currency system and most [...]

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