Inside Social Games

The virtual economy analytics space is certainty white hot, and Palo Alto-based Twofish is announcing today a new platform for social game and virtual world developers to analyze their virtual economies and maximize virtual goods revenue.

The Twofish Elements platform consists of item and inventory management as well as banking and commerce modules, but the focus is on post-purchase analytics. While Twofish is not releasing screenshots to the public, we’ve seen the tools and they’re very powerful. Twofish allows developers to slice the data by currency, offer, seller, and user, and cohort analysis is also built in. The solution works across applications on any platform or social network.

In addition, today the company is announcing several new partners who’ve integrated Twofish’s virtual currency data solution, including Facebook app-vertising company Buddy Media, Pocketville, Star Fever, RevNjenz, and Ignite Skill Gaming.

For example, Star Fever is using Twofish to understand retail dynamics for women, taking advantage of the item and inventory features. Pocketville is using Twofish to track its voucher integration program where players can buy a toy at retail and use it online.

“In the social networking space, a lot of people have been building their own internal systems, but what they’ve built doesn’t scale,” Lisa Rutherford, President of Twofish, told Inside Social Games.

“We’re just delighted to contribute our expertise in post-purchase and economic reporting to such an amazing group of forward-thinking partners. Each of these applications is pushing the edges of its genre, and we are proud of the fact that we can free them to stay focused on their user experiences while we handle their economies.  We look forward to helping them achieve their goals in both user engagement and revenue,” Rutherford said.

Rutherford told Inside Social Games that the company’s business model is revenue share, not transaction, based, starting at 8% (not including transaction fees). The company is looking for new developers – if you’re interested, you can contact the company here.

See Inside Social Games’ previous coverage of Twofish here.